This looks really good to me.
I just read an interesting article that said the best marketing
campaigns answer customers' questions in the order they ask them until
all their questions have been answered satisfactorily. This is a
process that removes barriers to sale.
Of course, most of the time one cannot do this in a single
communication piece. It takes several messages and lots of
I think the ARA draft answers several customer questions effectively.
The questions I think that might remain with a customer include:
Is Ada difficult to learn?
Am I going to be able to find engineers who know Ada?
Will it be difficult to cross-train our current engineers?
Am I going to have problems maintaining Ada code?
Also, there is a perception among some people that Ada is a dead DOD
language and this will be tough to overcome. Their question may be:
am I betting my career on a declining language? It may take answering
this with testimonials from managers who made the tough choice to go
with Ada, succeeded, and it helped advance their careers.
Again, I realize you can't answer every question in a single flyer.
You guys are doing a great job gleaning the various view points and
suggestions we've all been throwing around.
Jeff Burns, Director of Marketing
One Hopkins Place
Ithaca, NY 14850
e-mail: [log in to unmask]