JEFF: I am most curious to hear what up-and-comers Tucker Taft and
Franco Gasperoni, whom we have tapped to be SIGAda'99 Conference Program
Committee Co-Chairs (and are therefore responsible for focusing the
theme of SIGAda'99), think about your thoughts. --Hal
Jeff Burns wrote:
> The DOD's stated strategy these days is to focus limited resources to
> be able
> to sustain two major wars at the same time. Ada positioning should be
> focussed likewise. We don't have the resources to take on C and C++,
> etc. on
> all fronts all the time. We can make more progress through a single
> over arching position from which the other fronts can be chipped away
> On the basis of the tagline and slogan suggestions, I'm not clear what
> intended position is for Ada. It's just "better" at everything, but
> gonna be a hard sell to make to people who already believe in the
> languages they're currently using.
> If you could have non-Ada software engineers and program managers
> think of
> just one thing when they think of Ada what would that one thing be?
> What do
> you think that one thing is now?
> This is what market positioning is about. You try to establish or
> fill a
> market position where there ain't nobody yet or where you are clearly
> so much
> better than whatever else is there. Ada has several unique qualities,
> what position can it take in the market place? Look for the opening.
> Ada may be better at real time, but C is the major player there and
> established. It's an uphill battle to establish Ada as better than C
> for real
> In distributed systems isn't CORBA the standard for distributed
> objects and
> C++ the most established language? Again, I'm not saying Ada isn't
> I'm just looking at this from a marketing viewpoint. C++ is strongly
> positioned in distributed systems and will be tough to budge.
> Ada can take on these markets, but it needs to do so from a position
> strength. And that's why I think Ada's best shot is to be thought of
> as the
> safety critical language. IMHO, Ada has the most credible position
> carved out
> and compelling stories to tell through its extensive use in
> DOD apps, as well as apps for nuclear plants, commercial aircraft,
> Note that positioning is not the same as themes or slogans or tag
> Those are supportive promotional elements for specific uses that
> should all
> reinforce the position you want to establish.
> One merry marketeer's opinion, fwiw. I opened my mouth because it
> looked to
> me like implementations were being proposed without an underlying
> If this is too nit-picky, let me know and I'll go back to lurking ;-).
> Jeff Burns, Director of Marketing
> GrammaTech, Inc.
> One Hopkins Place
> Ithaca, NY 14850
> ph: 607-273-7340
> fax: 607-273-8752
> e-mail: [log in to unmask]
> www: http://www.grammatech.com
> -----Original Message-----
> From: Hal Hart <[log in to unmask]>
> To: [log in to unmask] <[log in to unmask]>
> Date: Tuesday, November 24, 1998 2:41 PM
> Subject: Re: Ada market viability
> >Jeff Burns (GrammaTech) wrote:
> >>As a marketeer, I think that "Safety Critical" is Ada's strongest
> >>position in the market and this should be stated explicitly in the
> tag line.
> >>Safety critical is a compelling and justifiable position relative to
> >>languages that Ada is uniquely qualified to fill.
> >Realize that at least the following 4 attributes are being hailed as
> >"unique" qualifications of Ada (and there could be others with strong
> >claims to uniqueness, including "large,", "complex," & "software
> >engineered," although these are pretty much orthogonal to the list of
> > - safety critical
> > - reliable
> > - real-time
> > - distributed
> >I think our Ada-promotion strategy should recognize and advocate
> >strengths when any of these are important.
> >As Jeff points out, the first two correlate well, but the other
> >are relatively independent, standing on their own as Ada advantages
> even if
> >the others don't matter to a particular application.
> >As a note, the SIGAda'99 conference theme (Tucker Taft & Franco
> >PC Co-Chairs) is going with "real-time" and "distributed" to sharpen
> >(narrow) the focus in the conference to areas perceived to be Ada's
> >strengths, an intention shift from previous all-comers themes. (And
> >Europe's conference theme is always about "reliable software
> >technologies," naturally bringing in "safety critical.")
> > --hh