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"Kester, Rush W." <[log in to unmask]>
Reply To:
Kester, Rush W.
Tue, 16 Nov 1999 12:27:33 -0500
text/plain (51 lines)
Perhaps the ARA should spend some money promoting the Ada industry in a way
that is more obvious and visible (like Programmer's Paradise).

Rush Kester
Software Systems Engineer
AdaSoft at Johns Hopkins Applied Physics Lab.
email:  [log in to unmask]
phone: (240) 228-3030 (live M-F 9:30am-4:30pm, voicemail anytime)
fax:      (240) 228-6779

> -----Original Message-----
> From: Randy Brukardt [SMTP:[log in to unmask]]
> Sent: Monday, November 15, 1999 8:14 PM
> To:   [log in to unmask]
> Subject:      Re: Programmer's Paradise
> > I periodically receive a publication titled "Programmer's
> > Paradise in my mailbox.  Turning the language section, I
> > see C, C++, COBOL, Fortran, Pascal, Java, etc.  No Ada
> > anywhere.
> >
> > I am sometimes tempted to list GNAT Ada for $30.00 a copy, the cost of
> > advertising, mailing, copying and packaging just so Ada will
> > be listed.  It would be too much trouble for me to do that, but
> > someone ought to list their Ada compiler there.
> We (RR Software) periodically sell products through Programmer's Paradise.
> As I understand it, they list what sells. (Duh!) The only way to get a
> listing otherwise is to buy it, by buying advertising in their catalog.
> (Yes, they actually sell those ads you see in those catalogs.) This cost
> (a couple of years back) around $2K per issue. We tried it for a while,
> but the return never made it a money-making proposition.
> I fear that the only way that Ada will ever get used much in the
> mainstream is if someone with deep pockets decides to promote it heavily
> (a la Sun and Java). Certainly there exist plenty of Ada products that
> would fit in a Programmer's Paradise catalog, but there has to be someone
> buying them through that catalog before they'll appear there. I think that
> only a concerted publicity/marketing effort for $$$$ would have an effect
> here.  Certainly RR won't be doing this unless I win the lottery; I don't
> think any
> of the Ada companies (with the possible exception of Rational) could even
> afford to think about doing it.
>                                 Randy Brukardt
>                                 R.R. Software.
> P.S. Buy enough copies of Claw, and I will reconsider the above.  :-)