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"Robert C. Leif, Ph.D." <[log in to unmask]>
Wed, 22 Apr 1998 07:42:52 -0700
text/plain (59 lines)
To: Bob Crispen et al.
From: Bob Leif, Ph.D.

You are absolutely correct! The purpose of MARKETING is to inform managers
that the use of Ada and software engineering will result in "reliable, safe
software that comes
in on time and on budget" and that the software will also have the great
added benefit of being maintainable.  In short, what a manager wants is NOT
a software tool but risk reduction.

For instance, at the Sun Meetings I have attended Java code was never
shown! Most people buy products to solve problems. For instance, I have
been telling the vendors that they must support the Windows CE platform. I
suspect an Ada compiler for Windows CE might even help Boeing with its in
flight entertainment software.

At 08:44 AM 4/22/98 -0500, you wrote:
>> Robert C. Leif, Ph.D.[SMTP:[log in to unmask]] sez:
>> In terms of markets and marketing, the only significant problem with
>> Ada
>> has been the compiler vendors' management for not providing the funds
>> and
>> their marketing departments for lacking in aggression.
>Sorry for the tardiness of the reply, and for the
>disagreeableness of what follows.
>I believe the reason we aren't selling Ada is that
>we're selling something that nobody wants.
>That is, we're selling a technology.  Nobody wants
>a technology.
>Or at any rate, nobody with money wants a
>technology.  Personally, I happen to love
>technologies, but I know perfectly well what
>that makes me: a technogeek.
>What program managers, or rather, good program
>managers and their bosses, want is *not* Ada.  They
>don't want object oriented methodologies or even
>What they want is reliable, safe software that comes
>in on time and on budget.  And if they have a decent
>regard for the people in the field, they want maintainable
>Every dollar and hour we spend selling technology
>are, imho, completely wasted.
>Bob Crispen
>[log in to unmask]
>speaking for me, not for us, and definitely not for them