Sender: |
|
X-To: |
|
Date: |
Tue, 24 Nov 1998 11:41:46 -0800 |
Reply-To: |
|
Subject: |
|
From: |
|
In-Reply-To: |
|
Content-Type: |
TEXT/PLAIN; charset=US-ASCII |
MIME-Version: |
1.0 |
Parts/Attachments: |
|
|
I like the use of the word, "trust" in the slogan.
Trust Ada
Ada for Software you can trust
Trust your life to Ada
For trusted software, use Ada
It is true that I "borrowed" the expression, "When failure is not an option"
for my ealier Ada slogan. I still like it. Somewhow the slogan must convey
the idea that Ada is intended for safe software. A few inappropriate slogans
come to mind as derivations from the previous sentence.
The slogan is not intended to persuade anyone. A slogan is intended to pique
interest, not convey information. The expression, "More is less" comes
to mind. One could even consider the use of a slogan that has nothing to do
with Ada's reliability or safety-critical features. Many successful slogans
have deliberately avoided saying anything important about their product.
Find romance with Ada.
Ada, soybeans, broccoli: good for you. good for your system.
Aloft with Ada.
Ada. The unexpected choice.
Richard
Richard Riehle
[log in to unmask]
AdaWorks Software Engineering
Suite 30
2555 Park Boulevard
Palo Alto, CA 94306
(650) 328-1815
FAX 328-1112
http://www.adaworks.com
|
|
|