I like the use of the word, "trust" in the slogan.
Ada for Software you can trust
Trust your life to Ada
For trusted software, use Ada
It is true that I "borrowed" the expression, "When failure is not an option"
for my ealier Ada slogan. I still like it. Somewhow the slogan must convey
the idea that Ada is intended for safe software. A few inappropriate slogans
come to mind as derivations from the previous sentence.
The slogan is not intended to persuade anyone. A slogan is intended to pique
interest, not convey information. The expression, "More is less" comes
to mind. One could even consider the use of a slogan that has nothing to do
with Ada's reliability or safety-critical features. Many successful slogans
have deliberately avoided saying anything important about their product.
Find romance with Ada.
Ada, soybeans, broccoli: good for you. good for your system.
Aloft with Ada.
Ada. The unexpected choice.
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