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Dale Stanbrough <[log in to unmask]>
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Dale Stanbrough <[log in to unmask]>
Fri, 27 Nov 1998 11:04:30 +1100
text/plain (53 lines)
>I think the specific words "safety critical" may become more
>appealing in '99 and '00, especially if there is any sort of anti-technology
>backlash re: Y2K.  This doesn't mean this is the only market to approach, it's
>a matter of producing a perception of Ada's strength.
>I may be too immersed in this to be objective, but "High Integrity" or
>"Dependable" seem like they could be used to describe applications in other
>languages very easily, so they wouldn't provide the same cache.
>Best thing to do though is to test any strategy before a major investment
>is made.
>At the very least, if resources permit and someone has time, the suggested
>themes and slogans should be tested on some folks outside of our group:  first
>other Ada people and then target groups beyond Ada. Something that sounds
>clever to us might not mean as much to the people we're trying to persuade and
>we won't know it if we don't ask.
>My main point is that we should be thinking about what position in the market
>place Ada can and should own that will best promote growth of its use.  I am
>concerned that the current perceived position outside of the Ada community
>centers on weakness.  I've heard it summed up as a "dead language" or in the
>narrow limiting niche of "that DOD language."

Perhaps we need to directly confront people by juxtaposing terms with "Ada"
that they just don't expect to see.

        Ada, the
           <any other buzzword>

        language for today.

I suspect that words like safety critical are not quite right either - that
phrase only makes me think of aeroplanes etc.

A phrase that made you think of Ada as being good for PC type developement
would be good. Certainly we need to change the view that Ada is esoteric.

        Ada - developing better Windows solutions.
        Ada - building trusted Windows and Unix solutions.
        Ada - helping you to build bug free Windows programs.

...and make sure that people who wear the badges have at least a couple of
good stories to describe how using Ada -actually- did what the badges
claim! :-)