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Subject:
From:
Virginia Grande <[log in to unmask]>
Reply To:
Virginia Grande <[log in to unmask]>
Date:
Wed, 9 May 2018 09:05:21 +0000
Content-Type:
multipart/mixed
Parts/Attachments:
text/plain (1453 bytes) , text/html (2944 bytes) , wonderwoman-1.jpg (46 kB)
Hi all,

Things are being harder than expected, so my apologies that I'm behind
regarding emails.

I read that there will be a decision today/tomorrow about the logo and
thought I would give my two cents :)

Thinking from a long term perspective, and considering the history of the
event and smaller celebrations, I believe that we have two challenges to
consider:

   - People seeing the event as only for women
   - Incorporating diversity other than gender in the event

Thus, I would really prefer to have a professional designer who can come up
with a logo that signals this event empowers women but invites people of
all genders (see the Spanish celebration example [1]). For the second
challenge, I'm attaching an image.

I would go with (a better version of) something like a hand shake with each
hand of a different color, perhaps using the ACM logo colors, and then
adding a local element each year. I think having a recognizable logo really
pays off!

Thanks,

Virginia

[1] - https://ipt.acm.org/
-- 

--------------------------------------------------------------------------------
Virginia Grande
PhD student
Uppsala Computing Education Research Group (UpCERG
<http://www.it.uu.se/research/group/upcerg>)
Department of Information Technology
Uppsala University

Preferred pronouns: she, her, hers
--------------------------------------------------------------------------------
Twitter: @vgrande
Academic blog: https://alltechgethernow.com/
LinkedIn: http://www.linkedin.com/in/vgrande


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