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Subject:
From:
Cigdem Sengul <[log in to unmask]>
Reply To:
Cigdem Sengul <[log in to unmask]>
Date:
Mon, 9 Sep 2019 10:50:18 +0100
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Exactly my feelings. Thanks, Chiara for your e-mail.

Sincerely,
--Cigdem


On Mon, Sep 9, 2019 at 10:47 AM Chiara Petrioli <[log in to unmask]> wrote:

> Honestly speaking I don't think we will obtain much even from the press
> conference they have organized.
> As Tiziana says it will be institutional. Apart for the problem of
> institutionally covering also ACM (in the guidelines in preparation for the
> future I think we should state communication is  an important activity, ACM
> representatives should be informed of organization of press conference and
> an ACM designated representative should be present) I think this conference
> will translate into 'institutional coverage',in the newspapers, i.e. a few
> lines here and there before the event, which is of course important but it
> is different wrt implementing a long lasting comm strategy.
>
> For this I think it will be important to have a press release of half a
> page maximum with ACM key messages and the other thing we may consider
>  doing is to send someone representing ACM. Unfortunately I will be in
> Houston. Maybe we could ask either Paola Inverardi or Enrico Nardelli as
> past ACM Europe Council elected members. Please let me know if it is a good
> idea. In case we should give a try to immediately reach out for one of them
> or if it is too late/would make explicit the fact we don't trust proper
> messages will be conveyed and thus we should not do at this stage (I can
> understand reasons in both directions so I would go with majority) the only
> thing I think we can try is to write for **Paola** few lines covering max 1
> minute of her 5 on ACM-WE. Knowing Paola if we do for her she will read.
>
> Said this an event like this one should from a communication perspective
> start a process that allows to follow up with different coverages. This
> goes into the direction of more general media strategy. It means engaging
> other types of journalists, engaging them through stories, e.g., of the
> female examples who are speakers for instance, covering some of these, have
> contacts with international media (at least ten key media across Europe),
> possibly in synergy with EC, promote stories of successful women over the
> year, exploiting ACM Womencourage but as an important milestone of our
> yearly activity in this direction. It is difficult to do it through
> volunteers **unless** we engage as volunteers some journalists.
>
> I think we can discuss this in Rome.
> Chiara
>
> Il giorno lun 9 set 2019 alle ore 11:07 Cigdem Sengul <
> [log in to unmask]> ha scritto:
>
>> Hello,
>> I have removed Paola, Tiziana and Marco to reflect on Tiziana’s criticism.
>>
>> I think it’s a just point. While we focus on communications mostly
>> through our channels, we have not much talked about wider press coverage as
>> ACM-We.
>>
>> What is ACM’s general support for such activities? From finding outlets
>> to helping to tune the message to media training? I believe Tiziana is
>> pointing out the lack of this in her email. And we should think if there is
>> anything we can do as ACM.
>>
>> Thanks,
>> -Cigdem
>>
>> On Mon, 9 Sep 2019 at 09:21, Natasa Milic-Frayling <[log in to unmask]>
>> wrote:
>>
>>> Dear Tiziana,
>>>
>>> I fully understand the situation. The issue is that this press event,
>>> even though local, refers to womENcourage explicitly and mentions the
>>> ‘three days of rich programme’ for women, etc. So, by its nature
>>> immediately implies ACM and ACM-WE even though the local politicians are
>>> not interested in referring to it and want to drive their agenda. (Well, we
>>> received very generous local support and this is now the pay back).
>>>
>>>
>>>
>>> This is not the first time that the women activities and issues are
>>> ‘hijacked’ for political purposes. Everyone wants women votes (yes, now
>>> that we can vote it is 100% more votes to get J).
>>>
>>>
>>>
>>> I would suggest to get in touch with the ‘moderator’/coordinator of the
>>> press conference (if there is one) tomorrow morning before the event and
>>> tell them what you and Paola want to talk about. If they start with the
>>> negative position (as stated in the brief), I would not go straight into
>>> arguing against it but gradually bring a number of points (well, in the
>>> document there are 7. I am sure you will be able to offer more J) that
>>> dissolve that position as simplistic, imprecise, etc. without even arguing.
>>>
>>>
>>>
>>> If you allow me, I would share one piece of wisdom when it comes to
>>> press (I learnt it and practiced in the past). No matter what the question
>>> is and how provoking, wrong or tricky it may be, it can be ignored politely
>>> by saying,  ‘this is an interesting point. But let me tell you …” Then you
>>> simply talk about what you want to talk about J. Politicians do that
>>> all the time - just watch them.
>>>
>>>
>>>
>>> So,  you and Paola can turn things around and talk about all the
>>> positive things that you have done as part of ACM womENcourage organization
>>> and the exciting interdisciplinary research that attracts women, featuring
>>> local research leaders (e.g., Chiara). It would be great to mention
>>> inviting girls to the  hackathon to inspire them and create a pipeline of
>>> talent that is interested in computing. And, of course, Sapienza is a
>>> centre of excellence with many women serving as role models, including
>>> yourself, Paola, and Chiara. So, there is plenty of great stuff to talk
>>> about.
>>>
>>>
>>>
>>> The fact is that we are all part of the gradual process of women
>>> engagement with ICT and in general with professional choices. If
>>> politicians want to argue that they will improve conditions to get women
>>> into the ICT workforce faster (despite our ‘resistance’ to it, as they
>>> claim) and get those EUR 9B economic growth, let them promise that. I
>>> expect, that is what they want to achieve with this event.
>>>
>>>
>>>
>>> All the best,
>>>
>>> Natasa
>>>
>>>
>>>
>>> *Prof Natasa Milic-Frayling* – Chair, ACM-WE – mobile: +44 787 0566 404
>>> – email: [log in to unmask] – skype: natasa-milic-frayling
>>>
>>>
>>>
>>>
>>>
>>> *From:* Tiziana Catarci [mailto:[log in to unmask]]
>>> *Sent:* 09 September 2019 07:06
>>> *To:* Natasa Milic-Frayling <[log in to unmask]>
>>> *Cc:* Paola Velardi <[log in to unmask]>; Chiara Petrioli <
>>> [log in to unmask]>; Cigdem Sengul <[log in to unmask]>;
>>> Marco Merola <[log in to unmask]>; [log in to unmask]; Olja
>>> Rastic-Dulborough <[log in to unmask]>; Natasa Milic-Frayling <
>>> [log in to unmask]>
>>> *Subject:* Re: ACM-WE: Supporting document for the PR Event on Tue, 10
>>> Sept
>>>
>>>
>>>
>>> Hi Natasa, I am in Berlin now giving a keynote talk at IEEE ICCE and
>>> will be on aflight tonight, so unfortunately cannot deal with this issue.
>>>
>>> While I understand your points, please note that this is an Italian
>>> press conference, there will be local politicians speaking, our Rector,
>>> etc., so it is not intended to be the ACM press conference and we do not
>>> have a full control on it.
>>>
>>> Insteas, we would appreciate more coverage on media about the event by
>>> ACM and ACM-WE, it was really scarce since now.
>>>
>>> Tiziana
>>>
>>>
>>>
>>> Il dom 8 set 2019, 23:41 Natasa Milic-Frayling <[log in to unmask]>
>>> ha scritto:
>>>
>>> Dear Paola and Tiziana,
>>>
>>> As promised, I am sending you a press briefing document that, I hope
>>> will be helpful to you when taking part in the PR event on Tue about
>>> womENcourage 2019 and Women in ICT. We obtained details about the event (in
>>> Italian) and thanks to Google Translate J got a better idea what is
>>> involved.
>>>
>>>
>>>
>>> We expect that you have lots of experience with the press and know well
>>> the journalists who will be present. So, we will leave to you to judge what
>>> you can bring up during the discussion.
>>>
>>>
>>>
>>> With the enclosed document we just wanted to assist with two things
>>>
>>> -          *The briefing statement*, which unfortunately, is not very
>>> flattering to women in computing (explained below)
>>>
>>> -          *Facts and information* about ACM, ACM Women, ACM Women
>>> Europe, womENcourage - we compiled information in one place so that you do
>>> not need to browse web pages, etc.
>>>
>>>
>>>
>>> If you would like to discuss any of these, I am available tomorrow
>>> evening, after my meetings (I am in Denmark at the moment). Below I explain
>>> the rationale behind the arguments put forward in the briefing document.
>>>
>>>
>>>
>>> The matter of gender in computing is very delicate and ‘popular’ with
>>> governments and press. We want to make sure that press related to ACM-WE
>>> womENcourage is in no way offensive to women in our professional community.
>>> I am sure you think the same and will make sure that does not happen.
>>>
>>>
>>>
>>> All the best on Tuesday, and keep us posted J.
>>>
>>> Best regards,
>>>
>>> Natasa
>>>
>>>
>>>
>>> *Prof Natasa Milic-Frayling* – Chair, ACM-WE – mobile: +44 787 0566 404
>>> – email: [log in to unmask] – skype: natasa-milic-frayling
>>>
>>>
>>>
>>> Press Conference on womENcourage 2019  - Tue, 10 Sept’19
>>>
>>>
>>>
>>> TOPIC:             ACM WomENcourage 2019.
>>>
>>>                            WOMEN IN ICT PROFESSION. NOT ENCOURAGING AT
>>> ALL.
>>>
>>> Digital transformation affects all sectors of society and produces
>>> extraordinary changes in the most diverse areas. Women, however, are *self-excluded
>>> from this process*, because *they choose not to acquire the computer
>>> skills that are crucial*. European data for 2018 show that there are
>>> only 24 out of 1000 ICT graduates in total (2.4%) of which only 6 actually
>>> work in the sector. It is estimated that with a female percentage in
>>> ICT equal to that of men, European GDP would increase by about 9 billion a
>>> year.
>>>
>>>
>>>
>>> Normally, it is not advisable to engage in discussions that start with
>>> such a strong negative statement. This essentially says
>>>
>>> -          Women are willingly not engaging, even though there are so
>>> many interesting opportunities
>>>
>>> -          Women are not skilling themselves
>>>
>>> -          If they did, the economy will bloom (increase by EUR 9B) but
>>> women are not engaging.
>>>
>>>
>>>
>>> However, I am optimistic that this is not intentionally done to demean
>>> women but to argue that it is important to make women interested in the
>>> subject. That, of course, would then lead to the discussion of programmes
>>> for girls, etc. that I believe you would like to cover.
>>>
>>>
>>>
>>> Nevertheless, all the statements above would be rather disconcerting to
>>> professional women. I, personally, would insist on changing the statement
>>> to allow a proper debate instead of having to defend the negative position.
>>> For example, the discussion could be:
>>>
>>> -          There are ways of promoting a specific profession and
>>> motivating participation of all the members of the society.
>>>
>>> How effective are government’s and professional communities’ efforts to
>>> increase women participation in the field of computing.
>>>
>>> That is a fair and open discussion where one can bring positive and
>>> negative aspects.
>>>
>>>
>>>
>>> If, however, the brief remains as is, from womENcourage and ACM-WE
>>> perspective we want to respond through seven points we put in the document.
>>> In essence, they involve the following arguments:
>>>
>>>
>>>
>>> -          One cannot accuse women for ‘self-excluding’, i.e., not
>>> engaging, since there are many factors that influence professional
>>> decisions (not just women ‘will’).
>>>
>>> -          Computing field is still ‘young’ and evolving (much younger
>>> than medical field, for example, where we find many professional women).
>>>
>>> -          It has been recognized that educational programmes need to
>>> change to increase computational literacy across the board and establish
>>> interest among students.
>>>
>>>
>>>
>>> -          Participation of women in the workforce is changing with the
>>> socio-economic factors.
>>>
>>> -          When the conditions are right  (there are opportunities and
>>> there are no barriers that individuals cannot remove themselves) women will
>>> make choices and will be able to engage. ICT industry is no exception.
>>>
>>>
>>>
>>> -          ACM, as the largest international organization of computing
>>> professionals, is concerned with supporting ICT professionals in achieving
>>> skills, adhering to high standards, and having  fruitful and fulfilling
>>> professional engagements.
>>>
>>> -          ACM Women is an ACM Council that focusses on supporting and
>>> recognizing achievements of professional women in particular. With ACM
>>> Women Europe, as a regional committee, ACM reaches to women across European
>>> countries.
>>>
>>> -          womENcourage is ACM-WE flagship Celebration of Women in
>>> Computing that enables students and junior professionals to network and
>>> exchange knowledge and experience with established ICT professionals. Thus,
>>> it directly contributes to the sustained participation of women in the
>>> field of computing.
>>>
>>>
>>>
>>> *From:* Natasa Milic-Frayling [mailto:[log in to unmask]]
>>> *Sent:* 06 September 2019 17:57
>>> *To:* 'Paola Velardi' <[log in to unmask]>; 'Tiziana Catarci' <
>>> [log in to unmask]>
>>> *Cc:* Bev Bachmayer <[log in to unmask]>; Chiara Petrioli <
>>> [log in to unmask]>; 'Natasa Milic-Frayling' <[log in to unmask]>;
>>> Cigdem Sengul <[log in to unmask]>
>>> *Subject:* RE: Numbers from Previous years - supporters?
>>>
>>>
>>>
>>> Dear Paola and Tiziana,
>>>
>>> We just had our Executive Committee update meeting and Bev informed us
>>> about the exciting press opportunity that you have on 10 September.
>>>
>>>
>>>
>>> We would be very pleased to share with you any information that would be
>>> useful to you in representing the mission of womENcourage and ACM-WE in
>>> reaching out to professional women. Historical overview is certainly a good
>>> way to put things into perspective. It would be important, however, to
>>> provide it with some context.
>>>
>>>
>>>
>>> I am including Chiara on this email since she is a member of our
>>> Executive Committee (well, she wears a couple of ACM hats and many more
>>> outside ACM J). Together we can consider the important talking points
>>> that you are planning to put forward.  There is a lot to say about the
>>> excellent work that you have done and the fantastic support that you have
>>> garnered to enable the event.
>>>
>>>
>>>
>>> Let us know what might be the best way to connect and flesh things out.
>>> I am available tomorrow and Sunday morning, if a skype call with Chiara and
>>> myself would be beneficial. Otherwise we can use email.
>>>
>>>
>>>
>>> It would also be helpful to have more details about the timing of the
>>> press event so that our Communication & Outreach team led by Cigdem (on cc)
>>> can amplify on social media. Essentially, we can increase the visibility
>>> further if we coordinate the ‘advertisement’ of it and can quote in English
>>> some of the key points you make.
>>>
>>>
>>>
>>> Best regards,
>>> Natasa
>>>
>>>
>>>
>>> *Prof Natasa Milic-Frayling* – Chair, ACM-WE – mobile: +44 787 0566 404
>>> – email: [log in to unmask] – skype: natasa-milic-frayling
>>>
>>>
>>>
>>> *From:* Bev Bachmayer [mailto:[log in to unmask]
>>> <[log in to unmask]>]
>>> *Sent:* 06 September 2019 17:03
>>> *To:* 'Paola Velardi' <[log in to unmask]>; 'Tiziana Catarci' <
>>> [log in to unmask]>
>>> *Cc:* 'Natasa Milic-Frayling' <[log in to unmask]>
>>> *Subject:* RE: Numbers from Previous years - supporters?
>>>
>>>
>>>
>>> Paola, Tiziana,
>>>
>>>
>>>
>>> Natasa would like to review the presentation and messages prior to you
>>> presenting this message on Tuesday.  Can you please send what you have put
>>> together.
>>>
>>>
>>>
>>> Bev
>>>
>>>
>>>
>>> *From:* Paola Velardi <[log in to unmask]>
>>> *Sent:* Friday, September 6, 2019 12:28 PM
>>> *To:* Bev Bachmayer <[log in to unmask]>; Tiziana Catarci <
>>> [log in to unmask]>
>>> *Subject:* Re: Numbers from Previous years - supporters?
>>>
>>>
>>>
>>> Perhaps we could also add the number of supporters? do you have these
>>> numbers for previous years?
>>>
>>>
>>>
>>> Il giorno ven 6 set 2019 alle ore 09:57 Bev Bachmayer <
>>> [log in to unmask]> ha scritto:
>>>
>>> I will update my chart and it would be great if you could send us your
>>> presentation so we can archive it in the drive.
>>>
>>>
>>>
>>> Bev
>>>
>>>
>>>
>>> On Fri, 6 Sep 2019, 09:10 Paola Velardi, <[log in to unmask]> wrote:
>>>
>>> Hi Bev, thanks. Please note accepted posters are 80, presenting *77*
>>> (as per https://womencourage.acm.org/2019/posters/), sumbitted 123.
>>> Registrations 360 as per today.
>>>
>>>
>>>
>>> Il giorno gio 5 set 2019 alle ore 20:29 Bev Bachmayer <
>>> [log in to unmask]> ha scritto:
>>>
>>> *Hi Paola,  Tiziana,*
>>>
>>>
>>>
>>> Here is the data from the past 5 years for the event.  I understand that
>>> you will be using these for a press event on the 10th.
>>>
>>>
>>>
>>> Note that most years about 75% of the attendees are students with 67%
>>> being graduate students.  I am still trying to extract that type of data
>>> from CVENT for this year,  will be interesting to see the differences
>>> considering the large number of scholarships.
>>>
>>>
>>>
>>> I hope this is the information that you were looking for.
>>>
>>>
>>>
>>> Bev
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>> *womENcourage in Numbers-*
>>>
>>>
>>>
>>> *2014*
>>>
>>> *No registration fee*
>>>
>>> *2015*
>>>
>>> *Registration fee*
>>>
>>> *2016*
>>>
>>> *Small registration fee*
>>>
>>> *2017*
>>>
>>> *Registration fee*
>>>
>>> *2018*
>>>
>>> *Registration fee*
>>>
>>> *2019*
>>>
>>> *Registration *
>>>
>>> *Fee*
>>>
>>> Attendance
>>>
>>> *207* (256 reg.)
>>>
>>> *163* (193 reg.)
>>>
>>> *100* (110 reg.)
>>>
>>> *184 *(200 Reg)
>>>
>>> *120*
>>>
>>> *350*
>>>
>>> Scholarships Awarded
>>>
>>> *54* (of 114)
>>>
>>> *53 *(of 66)
>>>
>>> *42* (56)
>>>
>>> *72*
>>>
>>> *20 *(of 75)
>>>
>>> *129*
>>>
>>> Posters
>>>
>>> *49* (of 119)
>>>
>>> *43 *(of 50)
>>>
>>> *32 *(of 39)
>>>
>>> *70*
>>>
>>> *38 accepted *(of 44)
>>>
>>> *60*
>>>
>>> Countries
>>>
>>> 28
>>>
>>> 25
>>>
>>> 24
>>>
>>> 31
>>>
>>> 28
>>>
>>> 31
>>>
>>>
>>>
>>>
>>>
>>> Bev Bachmayer
>>>
>>> Supporter Chair womENcourage 2014-2019
>>>
>>> Chair womENcourage Steering Committee
>>>
>>>
>>>
>>>
>>>
>>> --
>>>
>>> Prof. Paola Velardi
>>> Dipartimento di Informatica
>>> Sapienza Università di Roma
>>> via Salaria 113
>>> <https://www.google.com/maps/search/via+Salaria+113+%0D%0A00196+Roma?entry=gmail&source=g>
>>> 00196 Roma
>>> <https://www.google.com/maps/search/via+Salaria+113+%0D%0A00196+Roma?entry=gmail&source=g>
>>> +39-0649918356
>>> https://sites.google.com/a/di.uniroma1.it/paolavelardi/
>>> http://iim.di.uniroma1.it/
>>>
>>> https://en.wikipedia.org/wiki/Paola_Velardi
>>>
>>> https://italy.inspiringfifty.org/
>>>
>>>
>>>
>>>
>>>
>>>
>>> --
>>>
>>> Prof. Paola Velardi
>>> Dipartimento di Informatica
>>> Sapienza Università di Roma
>>> via Salaria 113
>>> <https://www.google.com/maps/search/via+Salaria+113+%0D%0A00196+Roma?entry=gmail&source=g>
>>> 00196 Roma
>>> <https://www.google.com/maps/search/via+Salaria+113+%0D%0A00196+Roma?entry=gmail&source=g>
>>> +39-0649918356
>>> https://sites.google.com/a/di.uniroma1.it/paolavelardi/
>>> http://iim.di.uniroma1.it/
>>>
>>> https://en.wikipedia.org/wiki/Paola_Velardi
>>>
>>> https://italy.inspiringfifty.org/
>>>
>>>
>>>
>>>
>
> --
> Chiara Petrioli, Professor
> Director, SENSES Lab
> Director, CIS Cyber Physical Systems Lab
> Computer Science Department
> University of Rome La Sapienza
>
> E-mail: [log in to unmask]
> Web: http://senseslab.di.uniroma1.it
>


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