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Subject:
From:
Franci McFarland <[log in to unmask]>
Reply To:
Franci McFarland <[log in to unmask]>
Date:
Tue, 10 Nov 2015 20:17:29 -0500
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All,

Please join us Tuesday, November 17th at 5:30pm, at a panel presentation for the BayCHI Design Research BOF. Come learn about "The Swipe Generation: How to Do Effective User Research with Millennials and Generation Z”, presented by Kaari Peterson, Erik Ojakaar, Jennie Doberne, & Catalina Nranjo-Bock.

Join us at Chegg in Santa Clara starting at 5:30pm for snacks and socializing. The presentation begins at 6:30pm and there will be opportunity for additional snacks and socializing afterwards. See more details below. 

Everyone is welcome to attend this meeting. You do not need to be a member of BayCHI to attend this meeting. Feel free to forward to anyone else you think might be interested. We look forward to seeing you there!

Sincerely,
Franci McFarland & Julie Baher, Co-Chairs of the BayCHI Design Research BOF

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The Swipe Generation: How to Do Effective User Research with Millennials and Generation Z
Kaari Peterson, Erik Ojakaar, Jennie Doberne, Catalina Nranjo-Bock

What does it take for you to effectively research Generations X, Y, and Z? What are the special considerations you should make when recruiting for, planning, and executing your research? What's the best way to educate marketing and product teams about the nuances associated with designing for these user segments?

Kaari Peterson will be moderating a panel of research pros who've worked with Generations X, Y, and Z.

The panel will discuss how to find good research participants in this demographic, the best way to communicate the generational nuances of this group of users to a larger product organization, and more.

Come with your questions and ideas, and join the conversation.

And of course there will be great food and drink. We'll start mingling at 5:30 pm and begin the hour-long panel discussion at 6:30 p.m followed by more socializing. See you there! 


The panel:

- Kaari Peterson is director of Research at CHEGG
- Erik Ojakaar is head of user research at Tango Me
- Jennie Doberne is a user researcher for High School products
- Catalina Nranjo-Bock is a user researcher at Google


RSVP on EventBrite 
via tinyurl (http://tinyurl.com/BayCHIDesignResearchBOF-Swipe)
via the BayCHI (website http://www.baychi.org/bof/dr/20151117/)


Directions:
http://www.baychi.org/bof/dr/20151117/directions/

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