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ACM SIGCHI BayCHI SF Bay Area Usability Engineering (Announcements)

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We look forward to seeing you at the BayCHI Usability BOF/ Bay Area UPA
Chapter meeting next Tuesday, March 16th at Intuit. Come learn about Adobe's
Strategic Research in their Global Market Research Team! See below for all
the details.

Mary VanRiper, Jenny Gove and Kaaren Hanson
BayCHI Usability BOF and Bay Area UPA Chapter Leaders*
*

---------- Forwarded message ----------
From: Mary Van Riper <[log in to unmask]>
Date: Thu, Feb 25, 2010 at 12:11 AM
Subject: March BayCHI/UPA Meeting: Tues March 16th at 7pm -- Intuit Bldg 1,
Mountain View
To: [log in to unmask]
Cc: Jennifer Gove <[log in to unmask]>, "Hanson, Kaaren" <
[log in to unmask]>


Please join us Tuesday, March 16th to learn about Adobe's Strategic Research
in the Global Market Research Team, from our presenters Sheryl Ehrlich and
Julie Heiser. Meet at Intuit Bldg1 in Mountain View at 7pm for snacks and
socializing, and our presentation begins at 7:30pm. See more details below.

We look forward to seeing you there!

Mary VanRiper, Jenny Gove and Kaaren Hanson
BayCHI Usability BOF and Bay Area UPA Chapter Leaders*

--------------------------------------
***

*Strategic Research in Adobe's Global Market Research Team*
Sheryl Ehrlich and Julie Heiser, Adobe

Part of Adobe's Global Market Research Team, the Strategic Research Group
(SRG) specializes in exploratory, people-centered research across Adobe's
diverse businesses, markets, and technologies. SRG's approach is designed to
inform both short- and long-term decision-making, identify opportunities for
new businesses or product directions, and re-conceptualize spaces to enable
insight generation. This talk will give an overview of the team, how it
partners with others within the market research organization and across the
company, and new processes and research approaches it has developed and
rolled out within the company. In particular, they will give an in-depth
look at the New Business Research Funnel, created to identify, define, and
size new businesses.

*Julie Heiser* is a senior researcher at Adobe Systems, where she drives
research efforts to inform corporate strategy, product development, and new
business initiatives. Julie has over ten years of research experience
focusing on user research, human learning, information visualization, and
various quantitative methods to inform business decisions. She received her
Ph.D. in Cognitive Psychology from Stanford University.

*Sheryl Ehrlich* is director of Strategic Research at Adobe Systems, where
she founded and developed the User Research team and now oversees the
Strategic Research Group, which is focused on driving innovation and
corporate strategy. Sheryl has over 20 years of research experience focusing
on user research and usability, human perception, customer-driven
innovation, and corporate strategy. Prior to joining Adobe, Sheryl was a
member of the research staff at Interval Research. She received her Ph.D. in
Cognitive Psychology from the University of California at Berkeley.

*Location:  Intuit, Mountain View*

*Intuit, Building 1
2535 Garcia Ave
Mountain View, CA 94043*
For directions and more information: www.baychi.org/_bA


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