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Mary Van Riper <[log in to unmask]>
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Mary Van Riper <[log in to unmask]>
Sat, 8 Apr 2006 19:19:30 -0700
text/plain (2436 bytes) , text/html (3915 bytes)
Thanks to Steve Williams of BayCHI <>, we have
a podcast of our March 28th meeting presented by Paul Sas!  If you want to
listen, click here:

Mary Van Riper, Emily Hebard, Kaaren Hanson

---------- Forwarded message ----------
From: Mary Van Riper < [log in to unmask]>
Date: Mar 12, 2006 9:22 PM
Subject: Tues, 3/28 BayCHI UE BOF/ Bay Area UPA mtg.
To: [log in to unmask]

 We are pleased to announce that *Paul Sas, *will be presenting at our
March 28th* meeting of the BayCHI Usability Engineering BOF / Bay Area UPA
Chapter. Snacks and chatting will begin at 7:00pm and our speaker will start
at 7:30pm.  Our location will be at *Intuit - 2550 Garcia Ave, Building 5,
Mountain View *. (See below for more information about the presentation, and
a URL for directions to the meeting.)

We look forward to seeing you!

Kaaren Hanson, Emily Hebard, & Mary Van Riper

*Topic:  **Lose the User; Players are At the Center of Design-Centered
Disciplines *

User-centered design, as an approach, improved upon earlier frameworks that
put the human after the computer (CHI, for example). Nevertheless, the
portrayal of a target audience as "users," and their experiences as
"content," flattens interaction into a passive act of consumption. The most
exciting web sites evolve and adapt through their use by their fans (people,
who I suggest we call "players"). It's player-generated content that makes
Flickr fun and Digg informative. Paul will review some of the more
interesting results from psychology on skill acquisition, motivation, and
judgment and decisionmaking, viewed through the lens of interaction design
with dynamic players who co-create their communities through their gestures
and decisions.

*Paul Sas <>* directs market research at
E*Trade. He is the current chair of BayCHI. He received a PhD from the
Stanford Psychology department in 2000, where his research helped answer the
question: "Since most people irrationally focus on low-priority goals, what
situations encourage high-priority goal formulation?" While at Stanford, he
interned at PARC in the User Interface Research Group.
*For directions, see*

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