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ACM SIGCHI BayCHI SF Bay Area Usability Engineering (Announcements)


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"ACM SIGCHI BayCHI SF Bay Area Usability Engineering (Announcements)" <[log in to unmask]>
Mon, 2 Jun 2008 06:50:58 -0700
Jennifer Gove <[log in to unmask]>
Jennifer Gove <[log in to unmask]>
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Please join us tomorrow evening, June 3rd, for BayCHI / UPA BOF presentation
at Google:

On Mon, May 19, 2008 at 6:57 AM, Jennifer Gove <[log in to unmask]> wrote:

> Please join us at* Google *on Tuesday, June 3rd at 6:30pm for snacks and
> socializing, 7:00pm for the presentation
> Margret Schmidt and Elissa Lee of TiVo will present:
> *
> **Bringing the spirit of the DVR to the web: TiVo launches a new*
> For more details and directions see:
> Note this will be held in building 41 at Google
> 6:30pm: Snacks & Socializing
> 7:00pm: Presentation
> We look forward to seeing you there!
> Jenny Gove, Kaaren Hanson, Mary VanRiper,
> (BayCHI UE BOF and Bay Area UPA leaders)
> Talk -  *Bringing the spirit of the DVR to the web: TiVo launches a new
> TiVo is often noted for its friendly TV experience.  We recently
> launched a new version of designed to bring that same
> simplicity and ease-of-use to our web presence.  It took a close
> partnership between User Experience and Marketing, the right balance of
> internal and external design leadership, and a strong internal research
> team dedicated to continuous feedback in order to make the design a
> success.  We'll discuss how we structured the project, the research
> techniques we used, and what we learned along the way.
> *Bio - *Margret Schmidt
> Margret Schmidt is Vice President of User Experience Design and Research
> at TiVo, where she leads the groups responsible for the user interface
> and user experience of TiVo's TV, PC, Mac, and Web products; market,
> user, and audience research; consumer and technical documentation; and
> the beta program.  Her teams work across all divisions of the company --
> ensuring a fun, easy-to-use, and consistent TiVo experience for all
> consumer and service provider TiVo DVRs and  Margret has been
> with TiVo since 2001.
> Prior to joining TiVo, Margret created the Usability Engineering group
> at iPIX. On the road to discovering that design and user experience were
> her passion she spent time as an engineering manager, a product manager,
> and even a real estate broker.  Margret holds a B.S. in Electrical
> Engineering and Computer Science from U.C. Berkeley.  She has a 2006
> Primetime Emmy Award for Outstanding Achievement in Interactive
> Television.
> Margret's favorite shows are: Ugly Betty, How I Met Your Mother, and
> Veronica Mars.
> *Bio -* Elissa Lee
> As Sr. Director of Research and AR&M Product Management, Elissa Lee is
> responsible for meeting the diverse information needs of many internal
> groups, working across all business divisions to ensure that
> stakeholders have the data they need to make informed decisions.  The
> TiVo Research Group covers market research, user research and usability,
> and audience research and measurement. Her team works on improving
> design and customer experiences, in addition to productizing click
> stream data from TiVo units.  Elissa has been at TiVo since 2001.
> Prior to joining TiVo, Elissa served as the Head of Human Research at
> Casio U.S. R&D Center for 3 years where she developed user-centered
> research and innovation processes to guide and inform the development of
> connected devices.
> Elissa earned her B.A, M.A., and Ph.D. from Stanford University,
> focusing on the intersection of media, narrative, and persuasion.
> Her favorite TV shows include Entourage, Project Runway, and The Daily
> Show.
> Directions:Google<,+Mountain+View,+CA+94043+%28Googleplex%29>
> Building 41 (lobby)
> 1600 Amphitheatre Parkway
> Mountain View, CA 94043
>  *From San Francisco Airport and Points North*
>    - Merge onto US-101 SOUTH
>    - Turn right on AMPHITHEATRE PKWY and drive over highway
>    - Turn right onto CHARLESTON ROAD Drive past Landings Drive
>    - Turn left into driveway at the "Google" sign at ALTA AVENUE
>  *From San Jose Airport and Points South*
>    - Merge onto US-101 NORTH
>    - Take the AMPHITHEATRE PKWY exit
>    - Turn right onto CHARLESTON ROAD Drive past Landings Drive
>    - Turn left into driveway at the "Google" sign at ALTA AVENUE
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