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Mary Van Riper <[log in to unmask]>
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Mary Van Riper <[log in to unmask]>
Sun, 15 Jul 2007 22:28:47 -0700
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As a friendly reminder, our BayCHI UE BOF / UPA meeting will be held this
Tuesday, July 17th. The topic is "Beyond ROI: UCD as a Catalyst for Change."
See below for all the details.

We hope to see you there!

Mary VanRiper, Jenny Gove, Kaaren Hanson

On 7/6/07, Mary Van Riper <[log in to unmask]> wrote:
> All,
> Please join us on Tuesday, July 17th at 7pm for the bi-monthly BayCHI
> BOF/UPA meeting.  We are fortunate to have Anita Salem and Cynthia
> King share their top-rated UPA session!
> Date:  Tuesday, July 17th
> Time:  7:00 socializing; 7:30 program starts
> Location: Intuit - 2550 Garcia Ave, Building 5, Mountain View 94043
> Topic: Beyond ROI: UCD as a Catalyst for Change
> Presenters: Anita Salem and Cynthia King, SalemSystems Inc.
> Abstract
> Anita and Cindy will present the results from a workshop they and
> others conducted at UPA 2007. In the workshop, experienced
> practitioners came together to look at how a richer understanding of
> change can help usability professionals create more sustainable
> user-centric organizations. In this talk, the presenters will provide
> a framework for exploring organizational change, present the findings
> from the workshop, and with the audience, expand upon the concepts
> that arose.
> Bios
> Anita Salem, founder of SalemSystems, is a leading research and
> strategy consultant who uses business analysis, user research, and
> participatory design to help companies align their business goals with
> their customers' needs. By focusing on measurable outcomes and
> sustainable processes, she helps companies deliver useful, desirable,
> and easy to use products—of all kinds. From emergency management to
> telecom, and information systems to organizational processes, Anita
> offers a flexible approach that combines collaborative processes and
> agile methods. Working with start-ups, government, and Fortune 100
> businesses, her company delivers more efficient processes, higher
> quality user experiences, and significant increases in revenue.
> Besides consulting, Anita teaches user research, design ethnography
> and product design. She offers public workshops and is affiliated with
> the University of Washington and California State University at
> Monterey Bay.
> Dr. Cynthia King, a senior consultant for SalemSystems, applies
> empirical research and ethnographic inquiry to diagnose key
> communication challenges for organizations. Using communication
> theory, she looks at the relationship between interpersonal
> communication, social interaction and influence. Cindy has managed and
> trained technologists, sales people, and designers in successful
> communication practices and is currently the acting director of the
> Center for Defense Management Reform. Cindy also is an Assistant
> Professor at the Naval Post Graduate School in Monterey, CA, where she
> teaches and researches in management communication, public policy, and
> organizational change.
> For more information, see: