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ACM SIGCHI BayCHI SF Bay Area Usability Engineering (Announcements)


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Franci McFarland <[log in to unmask]>
Tue, 20 Sep 2011 11:32:08 -0700
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Please join us *Monday, October 3rd* for our next BayCHI Usability BOF
meeting. Come learn about "*Women, the Web, and Their Wallets*" presented by
Ilana Westerman from Create With Context, and Elisa Camahort Page from

Meet at Citrix in Santa Clara at 6:30pm for snacks and socializing, and the
presentation begins at 7:00pm. See more details below.

Everyone is welcome to attend this meeting. You do not need to be a member
of BayCHI to attend this meeting. Please forward to anyone else you think
might be interested.

We look forward to seeing you there!

Franci McFarland & Julie Baher*, Co-Chairs of the BayCHI Usability BOF*


*Women, the Web, and Their Wallets*

Controlling over 80% of the household spending, the female demographic
represents a $7 trillion dollar market in the U.S. alone. The purpose of the
study "Women, the Web and Their Wallet" is to shed light on how brands and
businesses could be building better products and websites for women and how
they can provide women with the tools and insights they need to commit their
dollars in this challenging economy.

Create with Context teamed with BlogHer to develop a joint research study of
women, their perspectives on on-line vs. off-line shopping, and the layers
of influence that drive their purchasing research and decision-making.

The study involved a combination of in-person one-on-one ethnography in the
Bay Area, telephone interviews across the U.S., and a quantitative survey.

Complete abstract and bios:


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