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Date: Sun, 1 Jul 2012 16:26:22 +0100
Reply-To: Effie Law <[log in to unmask]>
Subject: UXMAS
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From: Effie Law <[log in to unmask]>
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*What?*  User Experience Measurement Attitudes Survey (UXMAS)


*When?* Now till 1st August 2012 (Wed)

*Why?*  User Experience (UX), as a research area in the field of HCI, 
has a relatively short history but a long list of issues to be resolved. 
Apart from the thorny definitional issue, the measurement issue entails 
further exploration. It can be argued from both the theoretical and 
practical perspective. With this survey we aim to develop a deeper 
understanding of different attitudes of HCI researchers/practitioners 
and Designers towards UX measurement.
*How?* The survey consists of  3 demographic questions and 13 main 
questions on UX.  It will take approximately 20 minutes to answer them. 
Please elaborate your responses as detailed as possible.

*Who?* Effie Law, University of Leicester UK; Virpi Roto , Aalto 
University, Finland

Should you have any question or comment concerning UXMAS, please contact 
Effie Law ([log in to unmask] <mailto:[log in to unmask]>) or Virpi Roto 
([log in to unmask] <mailto:[log in to unmask]>).

We will highly appreciate your generous support to this study.

Have a nice summer!

Effie & Virpi

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