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"Velasco, Carlos" <[log in to unmask]>
Fri, 10 Jul 2020 05:39:59 +0000
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Dear friends and colleagues,

Join us on Friday 7 August 2020, 15:00 (CEST) and watch live the virtual book launch of our new book “Multisensory experiences: Where the senses meet technology<https://global.oup.com/academic/product/multisensory-experiences-9780198849629?cc=no&lang=en&>” on YouTube<https://www.youtube.com/watch?v=VqeNhpH-Cfg>.

  The event information is now available online<https://www.eventbrite.com/e/multisensory-experiences-virtual-book-launch-tickets-112080018352?aff=ebdssbonlinesearch> and copied below.
  Don’t hesitate to share the save-the-date and connect on social media with the hashtag #multisensoryexperiences and our Twitter<https://twitter.com/multisensoryexp>, Instagram<https://instagram.com/multisensoryexp>, and Facebook<https://www.facebook.com/multisensoryexp/> pages.
  Help us spread the word :)

Looking forward to seeing you all!

Carlos Velasco (BI Norwegian Business School) and Marianna Obrist (UCL)


The event

This is the virtual book launch of “Multisensory experiences: Where the senses meet technology<https://global.oup.com/academic/product/multisensory-experiences-9780198849629?lang=en&cc=bw>” (Oxford University Press) by Carlos Velasco and Marianna Obrist.

The event will last for approximately one hour and will be hosted by Chef Pablo Naranjo<https://www.instagram.com/chefpablonaranjo/?hl=en>. We will present the book, provide the audience with a sneak peek about the different chapters, and also share the behind-the-scenes of our story and book writing process. The audience can also ask questions and leave comments. This is just the beginning of the book world tour!

The book

What is Multisensory Experiences about? Most of our everyday life experiences are multisensory in nature; that is, they consist of what we see, hear, feel, taste, smell, and much more. Almost any experience you can think of, such as eating a meal or going to the cinema, involves a magnificent sensory world. In recent years, many of these experiences have been increasingly transformed and capitalised on through advancements that adapt the world around us - through technology, products, and services - to suit our ever more computerised environment.

Multisensory Experiences: Where the senses meet technology looks at this trend and offers a comprehensive introduction to the dynamic world of multisensory experiences and design. It takes the reader from the fundamentals of multisensory experiences, through the relationship between the senses and technology, to finally what the future of those experiences may look like, and our responsibility in it. This book empowers you to shape your own and other people's experiences by considering the multisensory worlds that we live in through a journey that marries science and practice. It also shows how we can take advantage of the senses and how they shape our experiences through intelligent technological design.

The authors

Carlos Velasco is an Associate Professor at the Department of Marketing, BI Norwegian Business School (Norway), where he co-founded the Centre for Multisensory Marketing. He also holds a Research Fellowship at the SCHI Lab, Sussex University (UK). Carlos received his D.Phil. in Experimental Psychology from Oxford University. His work is at the intersection between Psychology, Marketing, and Human-Computer Interaction, and focuses on understanding, and capitalizing on, our multisensory experiences and their guiding principles. Carlos has worked with a number of companies from all around the world on multisensory experiences.

Marianna Obrist is Professor of Multisensory Experiences and, before joining UCL, she was head of the Sussex Computer Human Interaction (SCHI 'sky') Lab at the School of Engineering and Informatics at the University of Sussex (United Kingdom). Her research ambition is to establish touch, taste, and smell as interaction modalities in human-computer interaction. She was selected Young Scientist 2017 and 2018 to attend the WEF in China, and become an inaugural member of the ACM Future of Computing Academy. Marianna received her PhD in Human-Computer Interaction from the University of Salzburg (Austria), was a Marie Curie Fellow at Newcastle University (United Kingdom), and is a Visiting Professor at the Royal College of Art.


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Carlos Velasco
Associate Professor
Department of Marketing
Office address: Nydalsveien 37, 0484 Oslo
Postal address: NO-0442 Oslo
Mobile: +4746410326<tel:%2B4746410202>  – Switchboard: +47 46410000<tel:%2B47%2046410000>
Internet: bi.edu <https://www.bi.edu/>  – carlosvelasco.info<http://carlosvelasco.info/> – @velascop<https://twitter.com/velascop>
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