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Wafa'a Rabayah <[log in to unmask]>
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Wafa'a Rabayah <[log in to unmask]>
Tue, 5 May 2015 23:09:16 +0300
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*Handbook of Research on Customer Retention Strategies using Social Media*

Editors: Wafaa Al-Rbayah, Rawan Khasawneh, Rasha Abu-Shamaa, and Dr. Izzat

To be published in 2016

*Chapter Proposal Submission Deadline: **30, June 2015*

*Full Chapter Submission Deadline: ** 30, October 2015*


Social media has dominated many other marketing mediums in the last few
years, both digital and traditional, and with more consumers from various
sectors, age groups, and backgrounds entering this medium; it became an
obligation for companies from different sectors to establish a social media
presence that reflects their brand, manage their current customers’
relationships, and attracts more consumers.

 However, building success in social media is not an easy target,  it needs
persistence and dynamic interactions with audience, this is why it's
nessecery for each company considering starting its social media presence
to have a clear and well-planned strategy to increase its success

This handbook will investigate related concepts of social media strategies
and how they participate in better consumer retention, resulting in a
higher organizational development at different levels, and how Social media
participates in increasing customer’s loyalty for their brands
using strategies based on online presence. Additionally, the book will
investigate  how to implement these strategies to achieve best possible
performance  keeping and encouraging new customers’ and to reassure
organization’s goals and missions regarding their customers. A list of
elements and best practices that every social media strategy should
consider, in addition to a set of successful social media strategy case
studies should also be discussed in this book.

*Recommended topics include, but are not limited to the following:*

Contributors are welcome to submit chapters on the following topics related
to social media marketing strategies, implementation, and adoption:

- Marketing Techniques (traditional and virtual)

- Social Media Marketing Adoption

- Social Media Platforms

- Social Media Marketing Strategies

- Social Media Marketing Implications

- Social Media Marketing Policies

-Social Media Strategies Purposes and scope

-Customers’ Relationship Management

-Role of Social Media Strategies in Effective Customer Relationship

- Barriers to Social Media Marketing

- Case Studies on Social Media Marketing Planning

- Case Studies on Managing Customers’ Relationship Using Social Media

- Case Studies on Social Media Implementation

- Consumers Perceptions on Social Media Marketing

*Objectives of the Book*

This comprehensive and timely publication aims to be an essential reference
source, building on the available literature in the field of social media
marketing while providing further research opportunities in this dynamic
field. It is hoped that this book will provide the resources necessary for
decision makers, marketers, strategies planners, customers’ relationship
managers, and other managers to adopt and implement electronic marketing
techniques depending on social media to take advantages of such opportunity.

*Submission Procedure*

Researchers and practitioners are invited to submit *on or before **June
30, 2015*, a 2-3 pages chapter proposal clearly explaining the mission and
concerns of their proposed chapter. Authors of accepted proposals will be
notified by *July 30, 2015* about the status of their proposals and will be
sent chapter guidelines. Full chapters are expected to be submitted by *October
30, 2015*. All submitted chapters will be reviewed on a double-blind review
basis. Contributors may also be requested to serve as reviewers for other

*Important Dates*

*June 30, 2015:**                         1st *Proposal Submission Deadline

*July 30, 2015:**                          2nd *Proposal Submission Deadline

*October 30, 2015:*                   Full Chapter Submission

*January 15, 2016:*                    Review Results to Chapter Authors

*March 15, 2016:      *                Submission of Final Chapters to

*April 30, 2016:*                        Final Deadline for Sending
Complete Materials to IGI Global

Important Link:

For Inquiries , please contact the editor at:

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