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Natalia Minibayeva <[log in to unmask]>
Mon, 26 Mar 2007 13:15:19 -0400
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Join us for the April meeting of the UPA Delaware Valley chapter
titled "Localization. It's big in Japan "!

Topic: Localization. It's big in Japan.
Date: Thursday, April 5, 2007
Time: 6:30–8:00 PM
Location: GSI Commerce

The event is Free! UPA membership is not required.
Light refreshments will be provided.

Register now >>

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On April 5, 2007, Jon Ashley (Manager of User Experience at Refinery,
Inc.) and Michael Scott (Senior Content Strategist at Refinery Inc.),
will discuss the topic of localization and demonstrate a successful
localization case study:

What do you recommend to your global client who's acquired a Japanese
division? It was hard enough to get US employees to go along with HR
changes—but now you're also working against cultural norms.

Don't just translate your intranet site—localize it!

This event will:

* Look at internationalization, localization, and the difference between the two
* Discuss our localization research approach
* Provide you with a project case study—and trip journal

Come and see how two weeks of interviews, sensitivity to culture, and
listening to what employees wanted resulted in the greatest compliment
we could possibly hope for: "It looks and reads like a Japanese site."

Oh, and find out where you can get the best cook-it-yourself beef in Japan.

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Special thanks to the event's sponsor - GSI Commerce
(, a leading provider of outsourced e-commerce

More details about this event:

Register now >>

Hope to see you there!

UPA Delaware Valley Committee

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About UPA Delaware Valley chapter:

The Delaware Valley Chapter of the UPA (Usability Professionals'
Association) provides networking and professional development
opportunities for usability professionals, information architects,
designers, and other professionals and students in the Philadelphia
metro area, including Philadelphia, central New Jersey, and Delaware.
We welcome people from all professions who are interested in exploring
how user experience design and usability impacts all of our lives

Visit our website:

Join our Yahoo group:

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