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From: Jörg Müller <[log in to unmask]>
Date: Mon, 1 Feb 2010 18:24:57 +0100
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Workshop on Pervasive Advertising and Shopping

in conjunction with Pervasive 2010, May 17 2010, Helsinki, Finland


Submission Deadline: February 8, 2010




Due to several requests we extend the submission deadline to February 8, 2010.


Pervasive computing technologies such as a variety of ever-smaller mobile devices, public digital displays, and location sensing and tracking tools are rapidly adopted by the advertising and retail industries. Adoption is driven by the comprehensive business models facilitated by these technologies, a fact that leads us to believe that advertising and shopping could well be amongst the most important deployment domains for pervasive technologies. Furthermore, the two industries are intimately linked: advertising that is the communication of sponsored messages to inform, convince, and persuade to buy leads to shopping, that is the examination and purchasing of goods.


However, the opportunities, benefits and drawbacks of pervasive technologies in these domains only now are beginning to be understood. Moreover the current trend whereby power is shifting towards consumers, makes specific aspects of advertising and shopping such as brand experience, word of mouth, and audience measurement gain importance, and provides opportunities for pervasive technologies to generate some true benefit for consumers.


We believe that our research community has a responsibility to contribute towards the improved understanding of the implications of this change and whenever possible to play a leading role in shaping it in a positive and meaningful way. To this end, this workshop looks at the future of advertising and shopping from the perspective of pervasive computing. It aims to provide a foundational structure for the field and will attempt to sketch a roadmap for further research and deployment challenges in this domain.



We invite papers that address any relevant issues in the fields of pervasive advertising and shopping.

In addition to online proceedings, selected workshop papers will be considered for publication in a special issue of Personal and Ubiquitous Computing.





We ask potential attendees to submit up to 10-page position papers describing how their research relates to the particular focus on the workshop. Position papers should also include description of ongoing research, results obtained, experience gathered, new ideas, future projects or questions on topics related to pervasive advertising and shopping. Each participant is also asked to provide a short paragraph (up to 200 words) on their vision of advertising and shopping in 25 years from now. All submissions will be peer-reviewed.


More information can be found at


All submissions must be submitted via email to Florian Alt:

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Papers should be no longer than 10 pages. All papers must be submitted in PDF in Springer LNCS format. At least one author for each accepted paper is expected to attend the workshop.


Selected papers from the workshop will be considered for expansion and inclusion in a special issue of the Personal and Ubiquitous Computing (PUC) journal on Pervasive Advertising and Shopping.






* February 8, 2010: Deadline for electronic submission


* March 1, 2010: Author Notification


* March 31, 2010: Submission of camera-ready


* May 17, 2010: Workshop at Helsinki, Finland





Jörg Müller, Deutsche Telekom Laboratories, [log in to unmask]


Florian Alt, University of Duisburg-Essen, [log in to unmask]


Daniel Michelis, Anhalt University of Applied Science, [log in to unmask]


George Roussos, University of London, [log in to unmask]





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