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Sender: "ACM SIGCHI General Interest Announcements (Mailing List)" <[log in to unmask]>
Date: Thu, 31 May 2007 23:35:53 +0200
Reply-To: Christian Sturm <[log in to unmask]>
Subject: IWIPS 2007
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From: Christian Sturm <[log in to unmask]>
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                             IWIPS 2007


                     8th International Workshop on
              Internationalisation of Products and Systems

                      28th – 30th of June, 2007
                          Merida, Mexico



Kentaro Toyama
Assistant Managing Director, Microsoft Research, India
Head of Research Group: "Technology for Emerging Markets"

Apala Lahiri Chavan
Vice President Asia, Managing Director India
Human Factors International

Tony Salvador
Director of Research for the Emerging Markets Platforms Group (EMPG)
Intel Corporation, USA


- Microsoft Research
- Intel
- amberlight
- Universidad Autónoma de Yucatán
- Bridge 360
- Kadasoftware


- Business and academic perspectives on the topic of internationalisation
and localisation. 
- The influence of culture on user requirements and behaviour. 
- Networked communities: Culture and Computer Mediated Communication. 
- Addressing the cultural divide: Can technology overcome cultural
- Mobile devices: Issues concerning international and local use. 
- Adaptive interfaces: Adapting for culture. 
- Methodologies and best practices in international product development
beyond translation. 
- Cross-cultural user research: Findings and innovative methods. 
- Theory, methods, and assessment techniques for international product and
system evaluation.


- Tutorial
- Workshop
- Paper presentations (blind peer-reviewed)
- Business panel
- Breakout session
- Cultural program


Christian Sturm, Universidad Tecnológica de la Mixteca, Mexico
Edgar Cambranes Martínez, Universidad Autónoma de Yucatán, Mexico
Mario Alberto Moreno Rocha, Universidad Tecnológica de la Mixteca, Mexico

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