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Christian Sturm <[log in to unmask]>
Thu, 31 May 2007 23:35:53 +0200
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**********************************************************************

                             IWIPS 2007

**********************************************************************


                     8th International Workshop on
              Internationalisation of Products and Systems

                      28th – 30th of June, 2007
                          Merida, Mexico


                         www.iwips2007.org




Keynotes
********

Kentaro Toyama
Assistant Managing Director, Microsoft Research, India
Head of Research Group: "Technology for Emerging Markets"

Apala Lahiri Chavan
Vice President Asia, Managing Director India
Human Factors International

Tony Salvador
Director of Research for the Emerging Markets Platforms Group (EMPG)
Intel Corporation, USA


Sponsors
********

- Microsoft Research
- Intel
- amberlight
- Universidad Autónoma de Yucatán
- Bridge 360
- Kadasoftware


Topics
******

- Business and academic perspectives on the topic of internationalisation
and localisation. 
- The influence of culture on user requirements and behaviour. 
- Networked communities: Culture and Computer Mediated Communication. 
- Addressing the cultural divide: Can technology overcome cultural
boundaries? 
- Mobile devices: Issues concerning international and local use. 
- Adaptive interfaces: Adapting for culture. 
- Methodologies and best practices in international product development
beyond translation. 
- Cross-cultural user research: Findings and innovative methods. 
- Theory, methods, and assessment techniques for international product and
system evaluation.


Format
******

- Tutorial
- Workshop
- Paper presentations (blind peer-reviewed)
- Business panel
- Breakout session
- Cultural program


Chairs
******

Christian Sturm, Universidad Tecnológica de la Mixteca, Mexico
Edgar Cambranes Martínez, Universidad Autónoma de Yucatán, Mexico
Mario Alberto Moreno Rocha, Universidad Tecnológica de la Mixteca, Mexico

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Further information
*******************

www.iwips2007.org

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