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From: "Markus Stolze (SwissCHI)" <[log in to unmask]>
Date: Mon, 24 Jan 2000 14:50:42 +0100
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             *** Call for Participation ***

                  CHI 2000 Workshop

     DESIGNING INTERACTIVE SYSTEMS FOR 1-TO-1 E-COMMERCE

         Submission Deadline 28th of January 2000


E-commerce over the World-Wide Web has become a major application
area for software development. Economic theory and observations of
the emerging markets suggest that e-commerce sellers will be driven
towards offering personalised buying interactions and customised
products to escape price wars, to create a distinguishable identity,
and to establish longer lasting relationships with their customers.

The focus of this 1.5 day workshop is the design and evaluation of
interactive systems for e-commerce that provide a personalised user
experience for buyers by offering targeted information, individualised
interaction opportunities, and/or customisable products and services.

The workshop is directed to designers and researchers working on
e-commerce systems that enable personalised interactions and facilitate
the buying of complex goods and services. Of particular interest will
be work reporting on novel interfaces, highly interactive, immersive
environments and intelligent support for shopping phases from initial
needs generation to post-sales customer relationship management.
Methods for instilling confidence in sites and purchase decisions,
creating communities, and increasing customer retention are equally
relevant to this workshop.

The 1.5 day workshop will take place Sunday 2nd April 8:30-17:00 and
Monday 3rd April 2000, 8:30-12:00 in The Hague, The Netherlands as part
of the official program of the CHI 2000 Conference on Human Factors in
Computing Systems. The annual CHI conference is the leading international
forum for the exchange of ideas and information about human-computer
interaction (HCI). It is organised by the ACM Special Interest Group on
Computer Human Interaction (SIGCHI).


Organizing committee:
     Markus Stolze, IBM Research, Zurich Research Laboratory
     Jürgen Koenemann, GMD - German National Research Center for Information
Technology
     Daniela Handl, Darmstadt University of Technology
     Barbara Hayes-Roth, Computer Science Department, Stanford University
     Joseph Kramer, IBM T.J. Watson Research Center


For more details visit the workshop website at:
http://www.zurich.ibm.com/~mrs/chi2000/

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