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Subject:
From:
Bob Weissman <[log in to unmask]>
Reply To:
Clark Streeter <[log in to unmask]>
Date:
Wed, 8 Jan 1997 13:02:11 PST
Content-Type:
text/plain
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text/plain (198 lines)
                             B a y C H I

                      The San Francisco Bay Area
                     ACM Special Interest Group in
                      Computer-Human Interaction

                              presents...

                 COLOR AND TYPE IN INFORMATION DISPLAY

                a full day tutorial by Charles Poynton

                     Saturday, February 15, 1997
                     Santa Clara, California, USA

            ==============================================

Work with color and type in the software development community is
often undertaken with a base of experience and a sense of
craftsmanship, but without a firm foundation in the principles of
perception, science, and engineering. In this tutorial, you will learn
the perceptual, color science, and engineering principles that
underlie effective information presen-tation. You will learn to apply
these principles to the design of graphical user interfaces and
information displays.

Who Should Attend
-----------------

This tutorial is directed to graphic designers, interface designers,
and developers of on-line information. You should have experience in
developing user interfaces, experience in creating and manipulating
digital imagery, or experience in writing or illustration.

Course Outline
--------------

Visual perception
- Adaptation, viewing conditions
- Determining how much detail your viewer will perceive
- How to improve subjective sharpness

Tone reproduction
- Determining whether lightness differences will be visible
- Why image data is coded nonlinearly
- How to create the illusion of a large number of tones or colors in a
  limited medium; how to avoid getting caught!

Color reproduction
- How an infinity of physical spectra are captured in just three
  components
- How to determine whether color differences will be visible;
  color blindness
- Color image coding
- Computer monitor colors, NTSC colors
- Transfer of color to print

Color in computing
- Which color space to use for which applications
- Palettes in general; color image conversion
- Dithering; web palettes

Typography
- How we read--saccades and fixations
- Typefaces--serif and sans serif; outline and screen fonts;
  letter spacing, word spacing; line length
- Line layout and line breaks--setting ragged and justified
- Page layout; functional and visual aspects

Illustration
- Composition, line weight, type size, shading, color selection
- Considerations in producing an illustration for multiple media
- Integrating an illustration into a conventional or on-line document

Information design
- Composition and layout for on-line display
- Design elements
- Examples of successful and unsuccessful designs

About the Instructor
--------------------

Charles A. Poynton is founder and principal of Poynton Vector
Corporation, where he works to integrate video technology,
particularly high definition television and accurate color
reproduction, into computer workstations. He wrote, designed,
illustrated, and typeset the book "A Technical Introduction to Digital
Video," published in 1996 by John Wiley & Sons.

To Register:
------------

Print out the following coupon and mail it, along with a check made
out to BayCHI for the appropriate amount, to
   BayCHI
   c/o Clark Streeter
   457 Tyler Ave.
   Livermore, CA  94550

--------------------------------------------------
REGISTRATION FORM
"Color and Type in Information Display"
February 15th, 1997

Name ________________________________________

Address _____________________________________

City ______________________________State ____

Zip ___________

email _______________________________

phone _______________________________

Membership (check one)
__  ACM, member #____________________
__  ACM SIGCHI, member # ____________
__  BayCHI, member #_________________
__  None of the above

Student?
__  Yes, student ID #________________
    school name______________________

PAYMENT
_____  $ 250  BayCHI*, ACM, or ACM SIGCHI member
_____  $ 300  Non-member
_____  $ 150  Student member
_____  $ 200  Student non-member

*You may become a BayCHI member at time of
registration.  BayCHI membership is $15 per year.

Mail this coupon, along with a check payable to
BayCHI, to:

   BayCHI
   c/o Clark Streeter
   457 Tyler Ave.
   Livermore, CA  94550

--------------------------------------------------

Registrations must be POSTMARKED by February 10th, 1997.  Payment is
by personal or company check only and must accompany the registration
form.  (Sorry, we are unable to handle credit cards at this time.)
There are no email or phone "reservations":  we must receive both your
check and your registration form to count you as an attendee.  Please
make check payable to BayCHI.

If you are unable to attend, a refund request must be made in writing
and be postmarked by February 12th. You may transfer your registration
to a colleague by giving him or her your registration receipt.

Location and Time
-----------------

This BayCHI Tutorial will be at the Santa Clara Marriott Hotel,
Mission College Boulevard, Santa Clara, CA on February 15th, 1997.

The BayCHI tutorial registration desk opens at 8:00 AM; the tutorial
goes from 9:00 AM  to 5:00 PM.

+ From San Jose International Airport:  Go north on Highway 101 and
exit at the Great America Parkway Exit.  At the first traffic light,
turn right onto Mission College Boulevard.  The Santa Clara Marriott
Hotel is on the right.

+ From San Francisco International Airport and the Peninsula:  Take
Highway 101 south to Great America Parkway Exit.  Turn left at the top
of the exit ramp.  At the first traffic light, turn right onto Mission
College Boulevard.  The Santa Clara Marriott Hotel is on the right.

+ From the East Bay:  Take Highway 880 south and turn onto Highway 237
westbound.  Exit at Great America Parkway. Turn left onto Mission
College Boulevard.  The Santa Clara Marriott Hotel is on the right.

QUESTIONS?
For questions about tutorial registration, contact
Clark Streeter, [log in to unmask], (510) 422-4493.

About BayCHI
------------

BayCHI, the San Francisco Bay Area chapter of ACM's Special Interest
Group on Computer-Human Interaction, brings together systems
designers, human factors engineers, computer scientists,
psychologists, social scientists, and users from throughout the Bay
Area to hear and to exchange ideas about computer-human interaction
and about the design and evaluation of user interfaces.

Find out more about BayCHI membership benefits, our monthly speaker
program and other up-coming events on our web site:

           http://www.baychi.org/

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