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Date: Mon, 18 Feb 2008 11:27:26 +0200
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++ CFC: Apologies for cross postings. Extended Deadline: 29 February 2008 
++ ++


Mass Customization for Personalized Communication Environments:
Integrating Human Factors

A book edited by Dr. Constantinos Mourlas and Panagiotis Germanakos,
National & Kapodistrian University of Athens, Greece


Mass Customization and Personalization are widely appreciated as viable and
promising strategies, which aim to provide product and services that best
serve individuals' personal needs with near mass production efficiency.
Personalization is adapting or sequencing solutions to fit individual
differences, expectations, and needs. In contrast, mass customization is
adapting to fit common characteristics identified for groups of users. Based
on recent technological advances it is possible to implement online services
and communication environments accessed via Internet or Web technologies
which may be personalized and automatically adapted, with regards to
content, ways of presentation (modality, visual layouts, ways of
interaction, structure) as well as functionality elements, according to
individuals? preferences and needs or even the intrinsic characteristics of
the specific user like cognitive and emotional parameters, often referred to
as human factors aiming to enhance the quality of service delivery and user

The Overall Objective of the Book

The main objective of this book is to focus on the latest research results
on customization of services and communication environments that provide
adaptive content and functionality advancing the levels of user satisfaction
and providing a total redefinition of the way goods and services are created
or sold and customers and vendors interact. It will try to present all the
research results produced in this area covering a wide spectrum of
strategies, applications, systems and architectures starting from the higher
level of modelling human factors and mass communication strategies used and
then presenting the lower level issues of mass customization systems and the
adaptivity of content and functionality. Special emphasis will be given to
the integration of Human Factors with traditional factors supporting
adaptability as a built-in flexibility embedded in the product or service.

The Target Audience

This book aims at providing relevant theoretical foundations, principles,
methodologies, frameworks, best practises and the latest research findings
for the design and development of mass customization systems for
personalized communication environments based on user preferences and human
factors to professors, researchers, graduate and undergraduate students, and
practitioners working on fields related to computer science, human computer
interaction, software engineering, electrical and computer engineering, web
technology, information systems, hypermedia systems, e-commerce, e-marketing
as well as to business leaders and consultants.

Topics of interest may focus on, but are not restricted to:

Part I: Mass Customization in products and services

- Mass Customization Strategies
- Customer co-design in a mass customization context
- Incorporating customers? preferences and needs in product design
- Capture emotions in a mass customization process: how emotions help to
build better products and services
- Business models for mass customization and methodologies for modification
or expansion of established models in marketing and operations management
- Mass Customization and the Internet

Part II: Personalization of products and services

- Modelling of user behaviour: preferences, cognitive characteristics,
emotions and affective states and their integration with the other
components of the user model
- User modeling and profiling in personalized communication environments:
usage mining, machine learning, reasoning mechanisms, etc.
- Capture emotions in products / services
- Intelligent methods that employ personalization
- Personalized content / services in the Semantic Web
- Personalized e-learning environments
- Methods for evaluating quality of personalization in products / services

Part III: Product versus Service customization

- Mass customization of service and difference from product customization
- Mas Customization and personalization of on-line services and
communication environments
- Features of configuration toolkits for service customization
- Efficient production systems for service customization
- Personalized e-Commerce and e-Goverment services

Part IV:  Mass Customization meets Personalization: The case of adaptive and
intelligent user interfaces

- Modelling and prediction of user behaviour and Adaptive product / service
behaviour according to preferences, cognitive characteristics, emotions and
affective states of the users.
- Adaptability as a built-in flexibility embedded in a product or service
- Adaptation and streaming media presentations
- Adaptive User Interfaces in mobile devices and systems with limited
resource availability, low processing power and bandwidth
- Adaptive behaviour and Quality of Service (QoS) guarantees of services
like distributed multi-media information systems, media streaming, desktop
conferencing and video-on-demand services
- Mobility of the user, variation of bandwidth during communication, loose
connections and network congestion as the principle factors in the design
and implementation of Intelligent User Interfaces for mobile and wireless
- Intelligent methods that employ mass customization for personalized
communication environments
- Development of adaptable systems along the entire life cycle of a product
or service

Part V: Innovative Applications and Services with Customized and Adaptive

- Affective User Interfaces
- Intelligent interfaces for ubiquitous computing
- Smart environments and Ambient Intelligence
- Personalized interaction in Virtual Reality and 3D Interfaces
- Adaptation in sensor networks
- Mass Customization and services for people with disabilities and the

Part VI: Cross-sectional topics, such as best practices, business models,
usability and intelligent agents related to mass customization,
personalization and adaptation based on user characteristics and human

Submission Procedure

Researchers and practitioners are invited to electronically submit on or
before February 29, 2008, a 2-5 page manuscript proposal clearly explaining
the mission and concerns of their proposed chapter. Authors of accepted
proposals will be notified by March 10, 2008, about the status of their
proposals and sent chapter organizational guidelines. Full chapters are
expected to be submitted by April 15, 2008. All submitted chapters will be
reviewed on a double-blind review basis. The book is scheduled to be
published by IGI Global, (Formerly Idea Group Inc.),,
IRM Press, Information Science Publishing, CyberTech Publishing, and
Information Science Reference (formerly "Idea Group Reference"). Inquires
and submissions can be forwarded electronically (Word document) by mail to
the editors.

Editors of the book

Dr. Constantinos Mourlas
Panagiotis Germanakos

Laboratory of New Technologies, Faculty of Communication & Media Studies,
National & Kapodistrian University of Athens,
5 Stadiou Str., 7th floor GR 105-62, Athens, Greece

Tel.: +30 210 3689282
Fax: +30 210 3220820
E-mail: {mourlas, [log in to unmask]
Url:{mourlas, pgerman}

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