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Fri, 22 Mar 2002 12:28:42 -0800
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The final registration deadline for the upcoming American Center for
Design Wireless Seminar has been extended to March 29th.

Join us for this seminar and mingle with other wireless innovators like:
J. Paul Getty Museum
McDonald's Corporation
Musem of Modern Art
Openwave Systems
Palm, Inc.
Sun Microsystems
and many others


The American Center for Design (ACD) presents a one-day seminar with
the industry's leading designers and visionaries, exploring hardware
and software challenges and trends of mobile technology.

Friday, 5 April 2002 at University of California, Berkeley, California

How does the user interface of a mobile device interact with its
physical form?What are the major manufacturers of mobile products and
services planning? Join developers of the wireless, mobile technology
revolution in analyzing and presenting provocative new designs for
mobile telephones, personal communicators, and information
appliances. This one-day seminar will feature leading designers and
representatives of hardware and software manufacturers in the USA,
Europe, and Asia, as they explore challenging issues of user-centered
user-interface design and industrial design.

ACD Seminar Co-Chairs:

Aaron Marcus, President, Aaron Marcus and Associates, Inc.
Bill Hill, President, MetaDesign North America

Topics and Speakers:

What's On the Mind of Motorola
Chris Conley, President, Gravity Tank, Chicago, Illinois and
Professor of Product Design, Institute of Design, Illinois Institute
of Technology, Chicago, Illinois

Informal Tools for Designing Anywhere, Anytime, Anydevice User Interfaces
Prof. James Landay, Group for User Interface Research, University of
California at Berkeley, Berkeley, California

Advanced User-Interface Design for North-American Mobile Devices in
2003 from Samsung, Korea
Aaron Marcus and Eugene Chen, Aaron Marcus and Associates, Inc.,
Emeryville, California, and New York City, New York

Social Forces Shaping European Mobile Device Design
Michael Richter, Senior Designer, MetaDesign Berlin, Berlin, Germany
Pamela Mead, Mead Consulting/MetaDesign North America, San Francisco,

Handspring Treo Design and the Challenges of Becoming a Wireless Company
Peter Skillman, Director of Product Design, Handspring, Inc.,
Mountain View, California

Seminar Location:

The Seminar will be held in the Sibley Auditorium of the Bechtel
Engineering Center, on the north side of the University of California
at Berkeley campus, just off the intersection of Euclid and Hearst
Streets. Parking is available in University parking facilities nearby
or on the street. Public transit is nearby.

Details about the event (including directions to Bechtel Engineering
Center) are below. As a note, Bechtel is a five minute walk from the
downtown Berkeley BART.

Directions to Sibley:

Map of Berkeley -
Directions to Campus -
Information about Parking around Berkeley -

Seminar Schedule:

The Seminar registration will begin in the lobby of Sibley Auditorium
at 8 am, Friday, 5 April, with a complimentary continental breakfast.
The event will start promptly at 9 am and continue until 5 pm. Lunch
will be served to all participants in the Sibley Auditorum lobby to
facilitate conversation and interaction with the speakers during the
lunch break. There will also be morning and afternoon coffee breaks
with refreshments provided by ACD.

Registration and Costs:

ACD Members: $225
Non-members: $275
Students with ID: $90
3 or more attending from one company: $175 each

Register on the web at <>

Checks or credit card (American Express, Mastercard and Visa)
information may also be sent to:

Ms. Cara Crosby, Program Coordinator
American Center for Design
325 West Huron, Suite 711
Chicago, IL 60610-3617
Tel: 312-787-2018
Fax: 312-649-9518
Email:<mailto:[log in to unmask]>[log in to unmask]

The American Center for Design has a proud 75 year tradition of
convening the best minds in design for collaboration and exploration
of thoughtful, relevant content on critical issues in the field.

Please contact the American Center for Design for membership and/or
program information.

Ms. Cara Crosby, ACD Program Coordinator, 312.787.2018,
email:<mailto:[log in to unmask]>[log in to unmask]