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From:
Einat Amitay <[log in to unmask]>
Reply To:
Einat Amitay <[log in to unmask]>
Date:
Fri, 16 Nov 2007 12:36:46 +0200
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=============================================================

Call for Papers



Special issue on Query Log Analysis: Technology & Ethics



ACM Transactions on the Web (TWEB)

http://www.acm.org/tweb

=============================================================



GUEST EDITORS



Einat Amitay, IBM Research, Haifa Lab, Israel, e-mail : [log in to unmask]



Andrei Broder, Yahoo! Research, USA, e-mail: [log in to unmask]



The complete records of queries received by web search engines (Query Logs

or QLs) are the fundamental evidence of their audience search goals and the

engines’ ability to provide satisfactory answers.  QLs include information

such as queries submitted,  reformulations,  session boundaries, results

actually explored (click through data), time spent reading each result, and

so on. Commercial search engines use QL analysis to extract patterns of

individual and collective behavior and use this feedback for improving

search performance and accuracy. At the same time, the queries made by a

particular individual often reflect their current interests and

preoccupation and reveal a surprising amount of highly personal

information. Hence the use of QLs raises issues of privacy and data

ownership, which in turn gives rise to technical problems of QL

anonymization and data security and legal and ethical problems regarding

the use and retention of QLs.



This special issue of ACM Transactions on the Web aims to gather a

collection of high quality contributions that reflect both technical and

non-technical issues related to QL analysis.



Particular areas of interest include, but are not limited to:



Search & Ranking:  Use of QLs for – ranking; query refinement and

expansion; behavior prediction; implicit collaborative filtering; targeted

advertising; document expansion; document clustering; metadata creation;

etc;



Data mining & prediction:  QL trend extraction; “Buzz” mining; Product

performance prediction; Correlation of QL data with external events;

Patterns of information-seeking & interaction behaviors observed in QLs;



Performance & Evaluation:   Query caching based on QL patterns; Sampling

QLs; QL-based search quality evaluation; QL-based models of relevance;



Privacy & Policy: QL anonymization; Privacy preserving tools (e.g. query

blocking, masking and obfuscation); Privacy preserving QLs analysis.

Legal, regulatory, and ethical issues in QL collection and use; Practical

policies and practices of query logging; QL data retention issues.



Prospective authors, please submit your paper according to the directions

on the ACM TWEB Web site following the content and formatting guidelines

available at http://www.acm.org/tweb/author.html .  There you can also find

detailed information about  the ACM TWEB review process.  When submitting

your paper, please mention that it is to be considered for the special

issue on Query Log Analysis: Technology & Ethics.  In addition, please send

a copy of your paper to [log in to unmask]







IMPORTANT DATES



Papers Due: December 17, 2007

Author notification: March 31, 2008

Revised versions of accepted papers due: June 16, 2008 (all accepted papers

expected to undergo minor set of revisions)

Camera-ready copies due: August 1, 2008:

Issue published; November 2008

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