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Subject:
From:
"Groot, Boyd de" <[log in to unmask]>
Reply To:
Groot, Boyd de
Date:
Tue, 6 Feb 2001 15:33:31 +0100
Content-Type:
text/plain
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text/plain (35 lines)
:: CALL FOR PARTICIPATION (our apologies for cross-postings)
:: Special Interest Group at CHI 2001, Seattle, April 2001

"User or Consumer? Bringing together HCI and Marketing at CHI"
By Boyd de Groot, Peter Eikelboom and Florian Egger

:: Goals:
- To bring together HCI and marketing professionals
to share experiences that may lead to models, design guidelines
and heuristics that combine the best of both worlds;
- To establish a continuing international dialogue and cooperation
in this area.

=> The full proposal can be found at:
http://www.ipo.tue.nl/homepages/fegger/CHI2001-marketing&HCI.htm

:: Share your thoughts:
- would you like to share success stories about effective ways of combining
HCI and marketing?
- do yo have examples of a development project that has gone wrong due
to conflincting interests of HCI and marketing?
- what is your experience combining HCI and marketing to provide
superior customer experiences?
- do you have models, design guidelines or heuristics you would like to
discuss?

=> Please don't hesitate to contact us ([log in to unmask])
if you'd like to propose specific topics or actively contribute to this SIG
by presenting your views (5-10min).

=> Of course, if you just want to walk in and join the discussion,
you are most welcome too.

:: Feel free to distribute this message & see you in Seattle!

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