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Shane Clyburn <[log in to unmask]>
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Shane Clyburn <[log in to unmask]>
Mon, 6 Jul 2015 16:33:14 -0400
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I am pleased to announce the latest title in Morgan & Claypool's series on
Information Concepts, Retrieval, and Services:


Social Media and Library Services

Lorri Mon, Florida State University
Paperback ISBN: 9781627054386, $30.00
eBook ISBN: 9781627054393
March 2015, 87 pages 


The rise of social media technologies has created new ways to seek and share
information for millions of users worldwide, but also has presented new
challenges for libraries in meeting users where they are within social
spaces. From social networking sites such as Facebook and Google+, and
microblogging platforms such as Twitter and Tumblr to the image and video
sites of YouTube, Flickr, Instagram, and to geotagging sites such as
Foursquare, libraries have responded by establishing footholds within a
variety of social media platforms and seeking new ways of engaging with
online users in social spaces. Libraries are also responding to new social
review sites such as Yelp and Tripadvisor, awareness sites including
StumbleUpon, Pinterest, Goodreads, and Reddit, and social
question-and-answer (Q&A) sites such as Yahoo! Answers-sites which engage
social media users in functions similar to traditional library content
curation, readers' advisory, information and referral, and reference

Establishing a social media presence extends the library's physical
manifestation into virtual space and increases the library's visibility,
reach, and impact. However, beyond simply establishing a social presence for
the library, a greater challenge is building effective and engaging social
media sites that successfully adapt a library's visibility, voice, and
presence to the unique contexts, audiences, and cultures within diverse
social media sites. This lecture examines the research and theory on social
media and libraries, providing an overview of what is known and what is not
yet known about libraries and social media. Chapter 1 focuses on the social
media environments within which libraries are establishing a presence,
including how social media sites differ from each other, yet work together
within a social ecosphere. Chapter 2 examines how libraries are engaging
with users across a variety of social media platforms and the extent to
which libraries are involved in using these different social media
platforms, as well as the activities of libraries in presenting a social
"self," sharing information, and interacting with users via social media.
Chapter 3 explores metrics and measures for assessing the impact of the
library's activity in social media sites. The book concludes with Chapter 4
on evolving directions for libraries and social media, including potential
implications of new and emerging technologies for libraries in social

Table of Contents: Preface / The Social Media Environment / Libraries and
Social Media / Assessing Social Media Sites and Services / Evolving
Directions in Social Libraries / Bibliography / Author Biography

Visit this title's abstract page on our website



Series: Synthesis Lectures on Information Concepts, Retrieval, and Services

Series Editor: Gary Marchionini, University of North Carolina at Chapel Hill


Use of this book as a course text is encouraged, and the texts may be
downloaded without restriction by members of institutions that have licensed
accessed to the Synthesis Digital Library of Engineering and Computer
Science or after a one-time fee of $20.00 each by members of non-licensed
schools. To find out whether your institution is licensed, visit <
<>> or follow the links above and
attempt to download the PDF. Additional information about Synthesis can be
found through the following links or by contacting me directly.


This book can also be purchased in print from Amazon and other booksellers


Amazon URL:  <>


 <> Individual subscriptions to
Synthesis are available for just $99.00 per year. This subscription will
provide individuals with unrestricted access to all Synthesis titles:


Available titles and subject areas: 



Information for librarians, including pricing and license: 



Please contact  <mailto:[log in to unmask]> [log in to unmask] to
request your desk copy

Shane Clyburn
Marketing Associate
 <> Morgan & Claypool Publishers
E-mail:  <mailto:[log in to unmask]> [log in to unmask]
Fax: 415.785.2507

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