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Scott Weiss <[log in to unmask]>
Tue, 26 Nov 2002 16:05:21 -0500
text/plain (91 lines)
"Design-Branding Fusion"
Wednesday, 11 December 2002
Tech Space Union Square, 41 East 11th Street, 11th Floor
        Subway: L/NQRW/456 to Union Square
        Between 5th and Broadway on 11th Street
6:00PM Registration; 6:30PM - 8:00PM Panel
FREE to NYNMA members, $15 non-members pre-registered; $20 at the door
Register online at

Design-Branding Fusion
Successful design grows out of the brand, not out of your head. Brand
strategy is not only a point of departure for the design phase, but an
integrated process. Three excellent speakers have been brought together
for the latest NYNMA Design SIG.

Stuart A. Cowan, The SAC Network: Managing Partner
John Paolini, Creative Director, SiegelGale, New York
David Weisman, Creative Consultant

Weisman will present a conceptual framework for looking at what brands
are and branding's impact on achieving excellent and meaningful design.

Paolini's presentation will focus on mental maps, brands, and the
Internet: An increasing public appetite for more meaningful information
experiences has brought about an opportunity to redefine the function of
brand online.

Scott Weiss, Principal, Usable Products Company

Stuart A. Cowan
Stu heads The SAC Network (SACN), a consultancy whose mission is to
build customer-driven web strategies and internactive programs that can
help distinguish the brand/company. His current clients include the
Department of Defense, Washington University/St.Louis, and several
communications agencies. Recently Stu spearheaded Web-based, direct
mail, branding, and youth
initiatives for the U. S. Military.  His team developed the first
parent- targeted online site for the military
and conceived/created the first teen-targeted Department of Defense site
(  In 1998-99, Stu headed agency-driven interactive
creative and media activities for the White House Office of National
Drug Control Policy.

John Paolini
John Paolini leads the interactive design group at Siegelgale, a
strategic branding firm in New York. Over the past decade, John has
worked closely with writers, designers, technologists and users to
develop a methodology for creating on-line experiences that shape
perceptions about companies. John has managed the development of on-line
experiences for companies including,, Boise, Dow,
Mirant (formerly Southern Energy), the College Board, American Express
and IBM. John holds an M.F.A. in communication arts and design from
Virginia Commonwealth University and a B.F.A. in graphic design from
Ohio University School of Fine Arts. He is also a member of the AIGA
Experience Design Group, a New York City-based organization that focuses
on exploring and developing user experience design practices.

David Weisman
David Weisman is currently a creative consultant with over 15 years
managing the creative development of various customized communications
and product offerings both on and off the Internet, with clients ranging
from Apple Computer to the Henry Street Settlement. Most recently, David
was Creative Director for Interbrand Interactive in New York, working
closely with blue chip clients such as GE, JPMorgan Chase, Metromedia.
Further, he is an adjunct instructor at The School of Visual Arts and
his award winning work has been published worldwide and exhibited in
galleries in New York and San Francisco.

Scott Weiss
Scott Weiss, Principal and Founder of Usable Products Company, is an
Information Architect and author of "Handheld Usability" (John Wiley &
Sons: 2002). He worked in the software industry from 1989 to 1996
designing software and managing software projects. His former employers
include Microsoft, Apple, Sybase, and Autodesk. Scott founded the
Wireless Roundtable, an ad hoc group focused on usability guidelines for
the wireless platform, He chairs the New
York City chapter of ACM's SIG-CHI and New York New Media Association's
Special Interest Group on Design.

Register online at

Scott Weiss
Principal, Usable Products Company: (212.929.8599)
Author, "Handheld Usability":