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Sender: "ACM SIGCHI Resources (Mailing List)" <[log in to unmask]>
Date: Thu, 10 Mar 2016 14:34:37 +0000
Reply-To: Ben Shneiderman <[log in to unmask]>
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From: Ben Shneiderman <[log in to unmask]>
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**** Book Announcement & Discount Code **** 

The New ABCs of Research: Achieving Breakthrough Collaborations
    Ben Shneiderman, University of Maryland

Solving the immense problems of the 21st century will require ambitious research teams that are skilled at producing practical solutions and foundational theories simultaneously – that is the ABC Principle: Applied & Basic Combined.  Then these research teams can deliver high-impact outcomes by applying the SED Principle: Blend Science, Engineering and Design Thinking, which encourages use of the methods from all three disciplines.  These guiding principles (ABC & SED) are meant to replace Vannevar Bush’s flawed linear model from 1945 that has misled researchers for 70+ years.  These new guiding principles will enable students, researchers, business leaders, and government policy makers to accelerate discovery and innovation.  

My website for the book has a 4-min video at  

The New ABCs of Research: Achieving Breakthrough Collaborations is published by Oxford University Press.
           ACM CHI members are entitled to a 30% Promotional discount: ASPROMP8 

   I hope you’ll take a look at the book and use its ideas to change the way research and teaching is done.  
           Please send comments to me…. Ben

Prof. Ben Shneiderman          [log in to unmask] 

Dept of Computer Science    301-405-2680 

A.V. Williams Building     

University of Maryland College Park, MD 20742        Twitter: @benbendc  

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