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Bebe Barrow <[log in to unmask]>
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Bebe Barrow <[log in to unmask]>
Mon, 8 May 2017 13:47:19 -0700
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Dear Computer-Human Interaction Listserv Member,


I am pleased to announce the latest title in Morgan & Claypool's series on
Human-Centered Informatics:


Research in the Wild
Yvonne Rogers, University College London

Paul Marshall, University College London
Paperback ISBN: 9781627056922, $44.95
eBook ISBN: 9781627058780
April 2017, 97 pages 



The phrase "in-the-wild" is becoming popular again in the field of
human-computer interaction (HCI), describing approaches to HCI research and
accounts of user experience phenomena that differ from those derived from
other lab-based methods. The phrase first came to the forefront 20-25 years
ago when anthropologists Jean Lave (1988), Lucy Suchman (1987), and Ed
Hutchins (1995) began writing about cognition being in-the-wild. Today, it
is used more broadly to refer to research that seeks to understand new
technology interventions in everyday living.

A reason for its resurgence in contemporary HCI is an acknowledgment that so
much technology is now embedded and used in our everyday lives. Researchers
have begun following suit decamping from their usability and living labs and
moving into the wild; carrying out in situ development and engagement,
sampling experiences, and probing people in their homes and on the streets.

The aim of this book is to examine what this new direction entails and what
it means for HCI theory, practice, and design. The focus is on the insights,
demands and concerns. But how does research in the wild differ from the
other applied approaches in interaction design, such as contextual design,
action research, or ethnography? What is added by labeling user research as
being in-the-wild? One main difference is where the research starts and
ends:  unlike user-centered, and more specifically, ethnographic approaches
which typically begin by observing existing practices and then suggesting
general design implications or system requirements, in-the-wild approaches
create and evaluate new technologies and experiences in-situ (Rogers, 2012).
Moreover, novel technologies are often developed to augment people, places,
and settings, without necessarily designing them for specific user needs.
There has also been a shift in design thinking. Instead of developing
solutions that fit in with existing practices, researchers are experimenting
with new technological possibilities that can change and even disrupt
behavior. Opportunities are created, interventions installed, and different
ways of behaving are encouraged. A key concern is how people react, change
and integrate these in their everyday lives. This book outlines the
emergence and development of research in the wild. It is structured around a
framework for conceptualizing and bringing together the different strands.
It covers approaches, methods, case studies, and outcomes. Finally, it notes
that there is more in the wild research in HCI than usability and other
kinds of user studies in HCI and what the implications of this are for the

Table of Contents: Acknowledgments / Introduction / Moving Into The Wild:
From Situated Cognition to Embodied Interaction / Approaches to Conducting
Research in The Wild / Case Studies: Designing and Evaluating Technologies
for Use in the Wild / Practical and Ethical Issues / Conclusions /
References / Author Biographies

Visit this title's abstract page on our website



Morgan & Claypool Bookstore Link:


Series: Synthesis Lectures on Human-Centered Informatics

Editor: John M. Carroll, Penn State University




Please e-mail me if you have any questions.


Thank you,

Bebe Barrow




Bebe Barrow

Sales & Marketing Assistant

Morgan & Claypool Publishers

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