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Alex Bainbridge <[log in to unmask]>
Date:
Tue, 4 Feb 2003 20:07:40 -0000
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Hi all,

Travel UCD has published a new report: Hotel booking process design &
usability

Key findings
============

Only 48% of rates displayed on results pages explain whether the price is
for a
room - the hotel industry standard - or per person - the holiday industry
standard - which leads to customer confusion on the likely cost of a users
stay.

The research also discovers that less than 20% of websites can handle all
the
common types of room occupancy offered by hotels; for example, reserving two
rooms for three adults, or booking one superior and one standard double room
for
two couples.

Find out more about the report at:
http://www.travelucd.com/research/hotel_booking_process_february2003.php


If you want the full press release that came with the report, you can find
it at:
http://www.travelucd.com/about/press/hotel_booking_process_february2003.php


thanks for listening


alex


--
Alex Bainbridge
Senior Consultant

[log in to unmask]
http://www.travelucd.com/

Travel UCD Limited : consultants in travel & hospitality website design

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