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Subject:
From:
"Mario E. Santoyo S." <[log in to unmask]>
Reply To:
Mario E. Santoyo S.
Date:
Wed, 23 Jul 2008 10:04:32 -0300
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Andrew I am researching hard data as well in the mean time I will
share part of the qualitative findings we had with a client on mine
whoise main site is the web arm of their print.

* online audience is not exactly the same off line one. Though onlkine
shares some users with offline the vast majority are pure web players.
We hae found this correlates with the followiing: offline you have to
pay to access print content while onine you do not enablibg you to
read content from different sources even the ones you are not loyal
ofline.

* users expect different content online. Depending on the media
subject it can vary. Ie. Last minute news along the print edition,
pointers to in depth content or other sources, enhancing assets to see
info in other ways: video, pics, audio.

* users expect new ways of engaging with the media. Again depending
oin subejct. Ie. Moderated comments on articles, forums, online chats,
author blogs, etc.

* users expect functionallity that boost their relation with the
content: most viewed content, most commented, scrap books, content
ubiquity (mobile phones, blackberries iphones, etc), alerts (rss sms
mms)


Along the line of the mag readers: I believe this feature is a low
budget one (you can develop a flash reader for example) and I
recommend not to engage on expensive studies or research. Instead
develop a low foot print solution , use it to let directors or
managment allow u to engage with other studies along the lines of the
other content and functionallity.

It all remains a definition of what u want to do with the web channel:
replicate look and feel of traditional channels or leverage the new
media to boost current "functionality"


2008/7/22, Andrew Burnette <[log in to unmask]>:
> This has been my suspicion.  Most of the large budget/circulation magazines
> that I've seen embrace a web based magazine format that is distinct from
> their print edition.  At the same time, I see that small budget magazines
> tend to move towards the PDF version.  I suspect they do this because it's
> easy, and I know there are a few firms that will help you get your magazine
> online (read: page turning PDF).  However, maybe readers of these small
> market magazine prefer the familiar format.
>
> Is there any research available on this specific topic....PDF version of a
> publication vs. html based?  I ask because the organization I work for
> produces a low circulation magazine, and wants a more "dynamic" web presence
> for the it.  I've been talking them off the "PDF ledge" for a while, but
> some of the programs like ipaper look really good.  Hard evidence will trump
> anecdotal evidence any day.
>
> On Tue, Jul 22, 2008 at 2:51 PM, Elizabeth J. Pyatt <[log in to unmask]> wrote:
>
>> Someone should probably run usablility tests, but my gut reaction is that
>> while it's important to preserve the familiar information architecture
>> (same
>> sections and categories), you don't need to replicate the entire page
>> turning experience.
>>
>> For me, the advantage of the Web is that I can jump to the section I want
>> (it is similar to flipping pages to the article I want).
>>
>> Many newspaper sites like the New York Times (http://www.nytimes.com)
>> replicate the front page story, but provide links to all the familiar
>> section on the left (vs. the bottom).  I think this is a pattern
>> replicated
>> on other sites. An academic journal with a similar structure is Language
>> Learning & Technology (http://llt.msu.edu/).
>>
>> Interestingly,  a lot of other sites like People (http://www.people.com)
>> and New Yorker (http://www.newyorker.com/) focus somewhat on unique Web
>> content. For instance, People has an up-to-the-minute celebrity news feed
>> which is not replicated in the weekly magazine, and they include to
>> videos.
>> These sites are meant to be add-ons to the print magazine I think.
>>
>> In any case, I suspect a lot will depend on what the content is as well.
>>
>> Hope this is useful.
>>
>> Elizabeth
>>
>> P.S. A third model I've seen is a wiki which allows reader submissions.
>> Dartmouth Chance News (statistics educatiion) is one (
>> http://chance.dartmouth.edu/chancewiki/index.php/Main_Page)
>>
>> However the information architecture from the older e-mail newsletter has
>> been retained.
>>
>>
>>
>>  Hi,
>>>
>>> Has there been any more discussion on this issue.  I'm also interested in
>>> this topic.  I see that some posted articles concerning writing in print
>>> vs.
>>> the web, which is useful.  But the issue concerning the "experience" of
>>> reading a magazine also seems to come up.  Do people like the animate
>>> "page
>>> turning" format, where the online edition looks and acts exactly like the
>>> print?  Or do they expect something that feels more like a news site?  Or
>>> does it depend entirely on the magazine's topic.  I'd like to hear what
>>> others know about this.
>>>
>>> On Mon, Jul 21, 2008 at 12:02 PM, Lisa Neal Gualtieri <[log in to unmask]>
>>> wrote:
>>>
>>>   Hi Hal,
>>>>
>>>>  This is one of my areas of expertise, after 6 years of working on
>>>> eLearn
>>>>  Magazine. Online and print are different in many ways, including how
>>>> poeple
>>>>  read them and the expectations people have in this age of everything
>>>> being
>>>>  online and too little attention paid to quality indicators. How can I
>>>> help
>>>>  you?
>>>>
>>>>  Lisa
>>>>  --
>>>>  Lisa Neal Gualtieri, Ph.D.
>>>>  Editor-in-Chief, eLearn Magazine, http://eLearnMag.org
>>>>  Adjunct Clinical Professor, Tufts University School of Medicine
>>>>  Blog on health and education: http://lisaneal.com
>>>>  Phone: 781-861-7373
>>>>  Email: [log in to unmask]
>>>>
>>>>  On Fri, Jul 18, 2008 at 5:57 PM, Hal Shubin <[log in to unmask]> wrote:
>>>>
>>>>  > Have you worked with an online magazine or journal?
>>>>  >
>>>>  > Do they expect it to be just like a print journal just moved onto a
>>>>  > computer, or is it OK if it's all Web style (whatever that is)? And
>>>> if
>>>>  the
>>>>  > journal moved from print to Web only, does that change anything?
>>>>  >
>>>>  > I did a study that included something like this, and I think most
>>>> people
>>>>  > wanted the familiar appearance -- table of contents, articles, etc,
>>>> just
>>>>  > like the print version.
>>>>  >
>>>>  > thanks                          -- hs
>>>>  >
>>>>  > . . . . . . . . . . . . . . . . . . . . . .
>>>>  > Hal Shubin
>>>>  > Interaction Design, Inc.
>>>>  > 617 489 6595
>>>>  > www.user.com
>>>>  >
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>>>
>>> --
>>> Andrew Burnette
>>> 319-331-1193
>>> [log in to unmask]
>>>
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>>
>>
>> --
>> =-=-=-=-=-=-=-=-=-=-=-=-=
>> Elizabeth J. Pyatt, Ph.D.
>> Instructional Designer
>> Education Technology Services, TLT/ITS
>> Penn State University
>> [log in to unmask], (814) 865-0805 or (814) 865-2030 (Main Office)
>>
>> 210 Rider Building  (formerly Rider II)
>> 227 W. Beaver Avenue
>> State College, PA   16801-4819
>> http://www.personal.psu.edu/ejp10/psu
>> http://tlt.psu.edu
>>
>
>
>
> --
> Andrew Burnette
> 319-331-1193
> [log in to unmask]
>
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