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ACM SIGCHI WWW Human Factors (Open Discussion)

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"ACM SIGCHI WWW Human Factors (Open Discussion)" <[log in to unmask]>
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Sun, 24 Oct 1999 10:09:03 -0400
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Victoria Morville <[log in to unmask]>
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Boniface Lau wrote:

>In the case of www.balthaser.com, the message somehow got buried by the
>multi-media technology.

I think their message WAS the multi-media technology.  That is the service
they provide, so why not "show them what you've got?"

>Judging from
>the responses I have seen on this list, the commercial for Balthaser itself
>did
>generate impacts. Unfortunately, they were mostly negative.

As human factors people, we are not exactly Balthaser's target audience.  So
I wouldn't make that conclusion based on the responses they received here.

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