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"Patti Shank, PhD, CPT" <[log in to unmask]>
Reply To:
Thu, 28 Apr 2011 11:31:33 -0600
text/plain (78 lines)
Actually, marketing (and other fields, such as mine) specifically aim to get
people to perceive and attend to certain things in order to influence them
so this isn't too far-fetched.  Support for these approaches comes from
perception, attention, and memory research. 

A few of the mass market books related to this topic:

Influencer: The Power to Change Anything (2008), Kerry Patterson, Joseph
Grenny, David Maxfield, and Al Switzler, McGraw-Hill.
Influence: Science and Practice (2009), Robert B. Cialdini, Pearson
Education, Inc.
Made to Stick: Why Some Ideas Survive and Others Die (2007), Chip Health and
Dan Heath, Random House.
Yes!: 50 Scientifically Proven Ways to Be Persuasive (2008), Noah J.
Goldstein, Steve J. Martin, and Robert 
B. Cialdini, Free Press.
Scientists Identify Neural Circuitry of First Impressions 
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and
School (2009), Joseph Medina, Pear Press.
Neuro Web Design: What Makes Them Click (2009), Susan M. Weinschenk, New
Writing for Emotional Impact: Advanced Dramatic Techniques to Attract,
Engage, and Fascinate the Reader from Beginning to End (2005), Karl
Iglesias, WingSpan Press.


Patti Shank, PhD, CPT

Twitter: pattishank

My books on Amazon: 

-----Original Message-----

On Thu, Apr 28, 2011 at 11:05 AM, Dave Broschinsky
<[log in to unmask]>wrote:

> As I have been hitting the job interview circuit, I have noticed that 
> more and more I am being asked questions about how to entice the user 
> to do something or perform an action.  My typical answer is that you 
> can't force them to do anything, and that many of the things you might 
> consider have been sullied by web advertisers and actually can lead to
banner blindness.
> I keep thinking, listen there is no silver bullet, give the user a 
> good reason to do something and they will find a way to do it.
> My question is: Have I missed something? is there a magic bullet that 
> screams "Drink Me!" to Alice?
> thank you for any thoughts on the matter.
> daveb
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