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From:
"Patti Shank, PhD, CPT" <[log in to unmask]>
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Date:
Thu, 28 Apr 2011 11:31:33 -0600
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Actually, marketing (and other fields, such as mine) specifically aim to get
people to perceive and attend to certain things in order to influence them
so this isn't too far-fetched.  Support for these approaches comes from
perception, attention, and memory research. 

A few of the mass market books related to this topic:

Influencer: The Power to Change Anything (2008), Kerry Patterson, Joseph
Grenny, David Maxfield, and Al Switzler, McGraw-Hill.
Influence: Science and Practice (2009), Robert B. Cialdini, Pearson
Education, Inc.
Made to Stick: Why Some Ideas Survive and Others Die (2007), Chip Health and
Dan Heath, Random House.
Yes!: 50 Scientifically Proven Ways to Be Persuasive (2008), Noah J.
Goldstein, Steve J. Martin, and Robert 
B. Cialdini, Free Press.
Scientists Identify Neural Circuitry of First Impressions
http://www.sciencedaily.com/releases/2009/03/090308142247.htm 
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and
School (2009), Joseph Medina, Pear Press.
Neuro Web Design: What Makes Them Click (2009), Susan M. Weinschenk, New
Riders.
Writing for Emotional Impact: Advanced Dramatic Techniques to Attract,
Engage, and Fascinate the Reader from Beginning to End (2005), Karl
Iglesias, WingSpan Press.

Patti

Patti Shank, PhD, CPT
www.learningpeaks.com

Twitter: pattishank

My books on Amazon: http://amzn.to/fcgx3C 

-----Original Message-----

On Thu, Apr 28, 2011 at 11:05 AM, Dave Broschinsky
<[log in to unmask]>wrote:

> As I have been hitting the job interview circuit, I have noticed that 
> more and more I am being asked questions about how to entice the user 
> to do something or perform an action.  My typical answer is that you 
> can't force them to do anything, and that many of the things you might 
> consider have been sullied by web advertisers and actually can lead to
banner blindness.
> I keep thinking, listen there is no silver bullet, give the user a 
> good reason to do something and they will find a way to do it.
>
> My question is: Have I missed something? is there a magic bullet that 
> screams "Drink Me!" to Alice?
>
> thank you for any thoughts on the matter.
>
> daveb
>
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