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Subject:
Re: Ways to entice users
From:
Peter Boersma <[log in to unmask]>
Reply To:
Peter Boersma <[log in to unmask]>
Date:
Thu, 28 Apr 2011 20:02:27 +0200
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Dave,

> I have noticed that more
> and more I am being asked questions about how to entice the user to do
> something or perform an action

Patti hit the nail on the head with her references to persuasion.

You may want to look into the area of Persuasion Design:
http://en.wikipedia.org/wiki/Persuasion_design

In recent times, we've seen events spring up around this area, for example the Design for Conversion mini-conferences:
http://designforconversion.nl/

Peter
-- 
Peter Boersma | Experience Designer | Adaptive Path
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