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ACM SIGCHI WWW Human Factors (Open Discussion)


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"Parks, Beverly" <[log in to unmask]>
Reply To:
Parks, Beverly
Thu, 11 Feb 1999 12:13:27 -0700
text/plain (23 lines)
In many cases, maybe even most cases, I will agree. But that is defintely
not the case for ALL websites. Some sites have mixed visitors (repeat and
one-time) and some sites may cater primarily to the one-time visitor. An
example is a website that contains photos and information about a specific
town. This town may be popular with business travelers or vacationers. If I
am visiting this town on business, I may visit the site to find out what
there is to do there. After my trip, I may never have a need to visit that
site again. Not because it's a poorly designed site -- it may be of
world-class design -- nor because it didn't provide the information I was
looking for, but because I had only a one-time interest in what the site
offers. For a site like that, the number of page views or unique users is
much more significant than the number of repeat users.

Bev Parks
[log in to unmask]

> -----Original Message-----
> From: John S. Rhodes [SMTP:[log in to unmask]]
        ... I also feel that 'total repeat users' is a much better
estimation of
> a site's *worth* than total page views or unique users.