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Wed, 15 Oct 2008 13:49:24 -0400
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Agreed... Less is more!

Dan Chamberlain
Internet Strategy
Dominion Resources
701 East Cary Street
Richmond, Virginia 23219
804.771.4629
8.736.4629
NYSE: (D)
www.dom.com




"ACM SIGCHI WWW Human Factors (Open Discussion)" <[log in to unmask]>
wrote on 10/15/2008 11:50:30 AM:

> How about asking for even less (i.e. not even a password)?
>
> Since this is a SIGN UP (for free trial process and not a SIGN IN
> process , why don't you just ask for e-mail address and send them a
> confirmation email with a system generated password and a link to the
> SIGN IN page. User can save the email for future reference. I have seen
> this happen before and have come to accept it because of it being a
> 'free' trial.
>
> If the user looses the email, they could visit the SIGN UP page and
> re-enter the email address to receive another email with a new password.
> Hopefully, the system will recognize that it was the same email address
> (same user) if within the trial period and recover user specific
> data/settings already stored in the web app.
>
> Aras Kannu
> Principal UI Architect, Infor Global Solutions
>
> -----Original Message-----
> From: ACM SIGCHI WWW Human Factors (Open Discussion)
> [mailto:[log in to unmask]] On Behalf Of Hal Shubin
> Sent: Tuesday, October 14, 2008 3:40 PM
> To: [log in to unmask]
> Subject: Password recovery
>
> When you want people to sign up for a free trial of a Web
> application, you want the signup process to be as quick as possible.
> Email address and password (plus password confirmation) seems the be
> the least amount of information.
>
> But, what happens when that user has to recover her password? Because
> the signup didn't ask for any sort of security information, how can
> we verify that it's the right user? We need some other information,
> but that makes signup longer.
>
> This seems trivial (just ask for the customer's first pet's
> elementary school principal's favorite color), but I'm sure the
> Marketing folks will balk when I suggest adding to the nice, short
> signup process.
>
> I thought of the explanation Staples.com gave when they started
> asking for ZIP/Postal codes before showing products: we can serve you
> better if we know where you live, and know what stores and products
> are nearby (or something like that, and they don't seem to do it
> anymore). If we do ask for a security token, explaining the purpose
> might make it seem like a *good* thing to prospective customers.
>
> Any thoughts or experience with this?
>
> thanks            -- hs
>
> . . . . . . . . . . . . . . . . . . . . . .
> Hal Shubin
> Interaction Design, Inc.
> 617 489 6595
> www.user.com
>
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