We are looking to invest in a Web Analytics tool for an ecommerce shopping
company. I was looking to get some feedback from this group on:
1. Which web analytics tool are people using in the industry?
2. What are the Pros/Cons of the tools?
3. What specific data, path analysis is the most important from a user
perspective and how does the tool you are using sufice the need.
I have narrowed the list to Omniture, Website Story and Web Trends. Any
other suggestions, comments feedback are most welcome.
Thanks,
Isha Bhatt
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