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ACM SIGCHI WWW Human Factors (Open Discussion)


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Sender: "ACM SIGCHI WWW Human Factors (Open Discussion)" <[log in to unmask]>
Date: Sun, 4 Nov 2007 10:31:31 +0000
Reply-To: Nick Gassman <[log in to unmask]>
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From: Nick Gassman <[log in to unmask]>
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I'd be interested to hear of experience and research in the design of
registration forms - and in particular, registration during the
checkout process. Many companies do this.

I'm aware of the principles of good form design in general, and have
my own views and experience, but some of the information I'm after are
such questions as

- are there any metrics available as to the take-up of optional
registration during checkout

- is there a variance by industry

- what are the main factors that will influence a customer's decision
as to whether or not to register, or continue without registering, or
abandon the purchase

- how different is it to infroduce a registration process where there
wasn't one previously, from building it in from scratch

- has anyone run studies where the outputs of usability research have
been compared with post-implementation metrics e.g. the customer n
testing might say they don'tlike a feature, but it's been put live
anyway, and it's made no difference in hact to behaviour (but might
annoy people)

Opinion is valid also, but please make it clear if this is personal
opinion, or based on research.

Can anyone point me in the direction of online resources or books
specifically on the subject of registration form design. I would also
be interested to know if there is information available that we could


*    Nick Gassman - Usability and Standards Manager - *

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