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From:
Skot Nelson <[log in to unmask]>
Reply To:
Skot Nelson <[log in to unmask]>
Date:
Thu, 19 Aug 2010 10:02:02 -0700
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I'd question whether they're any more effective than "non-rotating" banners as well. People tend to scan past advertising. Does the rotation draw the eye back to the space, or just annoy?

On Aug-19-2010, at 09:10 , Nancy Brigham wrote:

> I don't have any research to offer, but I do share your concern. That's why I design such banners with info that is inspiring rather than essential to the content. And I use cookies so that each time the user visits, he or she sees a different version of the banner.  This is especially helpful on a site that doesn't update very frequently.
> 
> I hope others respond to this thread.
> Nancy
> 
> Adam Guasch-Melendez wrote:
>> Has anyone done any research - or come across any - on auto-rotating content
>> banners? I don't mean ad banners, I mean sites such as the White House (
>> http://www.whitehouse.gov/) and the many US government sites that replicate
>> the feature (http://www.state.gov/ or http://www.nps.gov/). Generally, it's
>> a large banner with a strong graphic image and a short header or descriptive
>> text that links to a secondary page; the banner rotates through four or more
>> options, and also allows users to click through the options.
>> 
>> Although the sites that use this feature clearly intend to attract attention
>> to each of the rotating elements, I think it's also possible that if the
>> initial topic doesn't grab the user's attention, a casual user scanning the
>> page may simply read - and scroll - past the banner on to the rest of the
>> page rather than waiting for the rotation or clicking through, so that items
>> intended to be "featured" are never seen at all. I'm not comfortable with
>> relying on users' willingness to break their browsing habits (scanning, in
>> this case). But that's just speculation, and I'd love to see research. Can
>> anyone point me in the right direction?
>> 
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Skot Nelson
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