CHI-WEB Archives

ACM SIGCHI WWW Human Factors (Open Discussion)

CHI-WEB@LISTSERV.ACM.ORG

Options: Use Forum View

Use Monospaced Font
Show Text Part by Default
Condense Mail Headers

Message: [<< First] [< Prev] [Next >] [Last >>]
Topic: [<< First] [< Prev] [Next >] [Last >>]
Author: [<< First] [< Prev] [Next >] [Last >>]

Print Reply
Sender:
"ACM SIGCHI WWW Human Factors (Open Discussion)" <[log in to unmask]>
X-To:
Nick Gassman <[log in to unmask]>
Date:
Mon, 5 Nov 2007 12:04:21 +0000
Content-Disposition:
inline
Reply-To:
Alex Bainbridge <[log in to unmask]>
Subject:
From:
Alex Bainbridge <[log in to unmask]>
Content-Transfer-Encoding:
7bit
In-Reply-To:
Content-Type:
text/plain; charset=ISO-8859-1
MIME-Version:
1.0
Parts/Attachments:
text/plain (82 lines)
Hi Nick,

I am confident you already know about my own, published, travel booking
engine usability research:
http://www.tourcms.com/company/research/ . This doesn't cover registration
though.

Regarding registration, I expect you are looking at the trade off between
your desire to let an existing registered user login fairly early on in the
booking process (therefore enabling you to earlier show specific customer
pricing, upgrades etc) vs the desire to have a new user registration form
later in the process - because if you put a new user registration form too
early - this may put users off. (This is untested opinion - but fairly well
accepted I think)

While we are talking about registration forms - one of the more interesting
aspects of your site is the long title dropdown on your existing
registration form:
http://www.tourcms.com/blog/2007/09/28/do-you-have-royal-customers-how-do-you-handle-their-titles/
Does that work well from a usability perspective?

best wishes

Alex


On 04/11/2007, Nick Gassman <[log in to unmask]> wrote:
>
> I'd be interested to hear of experience and research in the design of
> registration forms - and in particular, registration during the
> checkout process. Many companies do this.
>
> I'm aware of the principles of good form design in general, and have
> my own views and experience, but some of the information I'm after are
> such questions as
>
> - are there any metrics available as to the take-up of optional
> registration during checkout
>
> - is there a variance by industry
>
> - what are the main factors that will influence a customer's decision
> as to whether or not to register, or continue without registering, or
> abandon the purchase
>
> - how different is it to infroduce a registration process where there
> wasn't one previously, from building it in from scratch
>
> - has anyone run studies where the outputs of usability research have
> been compared with post-implementation metrics e.g. the customer n
> testing might say they don'tlike a feature, but it's been put live
> anyway, and it's made no difference in hact to behaviour (but might
> annoy people)
>
> Opinion is valid also, but please make it clear if this is personal
> opinion, or based on research.
>
> Can anyone point me in the direction of online resources or books
> specifically on the subject of registration form design. I would also
> be interested to know if there is information available that we could
> purchase.
>
> tia
>
> *    Nick Gassman - Usability and Standards Manager - http://ba.com *
>
>    --------------------------------------------------------------
>        Tip of the Day: Forward out-of-office replies to
>                    mailto:[log in to unmask]
>     CHI-WEB: www.sigchi.org/web POSTINGS: mailto:[log in to unmask]
>              MODERATORS: mailto:[log in to unmask]
>       SUBSCRIPTION CHANGES & FAQ:  www.sigchi.org/web/faq.html
>    --------------------------------------------------------------
>

    --------------------------------------------------------------
           Tip of the Day: Postings must be in plain text
     CHI-WEB: www.sigchi.org/web POSTINGS: mailto:[log in to unmask]
              MODERATORS: mailto:[log in to unmask]
       SUBSCRIPTION CHANGES & FAQ:  www.sigchi.org/web/faq.html
    --------------------------------------------------------------

ATOM RSS1 RSS2