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Alex Bainbridge <[log in to unmask]>
Reply To:
Alex Bainbridge <[log in to unmask]>
Mon, 5 Nov 2007 12:04:21 +0000
text/plain (82 lines)
Hi Nick,

I am confident you already know about my own, published, travel booking
engine usability research: . This doesn't cover registration

Regarding registration, I expect you are looking at the trade off between
your desire to let an existing registered user login fairly early on in the
booking process (therefore enabling you to earlier show specific customer
pricing, upgrades etc) vs the desire to have a new user registration form
later in the process - because if you put a new user registration form too
early - this may put users off. (This is untested opinion - but fairly well
accepted I think)

While we are talking about registration forms - one of the more interesting
aspects of your site is the long title dropdown on your existing
registration form:
Does that work well from a usability perspective?

best wishes


On 04/11/2007, Nick Gassman <[log in to unmask]> wrote:
> I'd be interested to hear of experience and research in the design of
> registration forms - and in particular, registration during the
> checkout process. Many companies do this.
> I'm aware of the principles of good form design in general, and have
> my own views and experience, but some of the information I'm after are
> such questions as
> - are there any metrics available as to the take-up of optional
> registration during checkout
> - is there a variance by industry
> - what are the main factors that will influence a customer's decision
> as to whether or not to register, or continue without registering, or
> abandon the purchase
> - how different is it to infroduce a registration process where there
> wasn't one previously, from building it in from scratch
> - has anyone run studies where the outputs of usability research have
> been compared with post-implementation metrics e.g. the customer n
> testing might say they don'tlike a feature, but it's been put live
> anyway, and it's made no difference in hact to behaviour (but might
> annoy people)
> Opinion is valid also, but please make it clear if this is personal
> opinion, or based on research.
> Can anyone point me in the direction of online resources or books
> specifically on the subject of registration form design. I would also
> be interested to know if there is information available that we could
> purchase.
> tia
> *    Nick Gassman - Usability and Standards Manager - *
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