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Sender: "ACM SIGCHI WWW Human Factors (Open Discussion)" <[log in to unmask]>
X-To: "Jared M. Spool" <[log in to unmask]>
Date: Thu, 8 Jun 2006 11:04:44 +0100
Reply-To: William Hudson <[log in to unmask]>
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From: William Hudson <[log in to unmask]>
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Jared -

> O'Reilly has not trademarked "Web 2.0." They've only 
> trademarked "The Web 2.0 Conference." 

O'Reilly themselves say that they have applied for "Web 2.0" as a
service mark. (See
http://radar.oreilly.com/archives/2006/05/controversy_about_our_web_20_s
.html)

Also, I have some advice for anyone thinking of using the name "Syntagm"
in a product or conference. Don't!<g> Twenty years ago when I picked the
word out of the dictionary I thought it would be cool to have something
with an unusual spelling (the 'g' is silent - it's a rule of English
pronunciation that everyone seems to forget). By now the novelty has
worn off.

Regards,

William Hudson
User-Centred Design Consultancy and Training
Syntagm Ltd
US Toll Free 1-866-SYNTAGM
UK 01235-522859
World +44-1235-522859
mailto:[log in to unmask]
http://www.syntagm.co.uk
http://www.designforusability.com

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