It could be something as simple as explaining the concept of an Invitation
design pattern, such as a tooltip (
http://developer.yahoo.com/ypatterns/richinteraction/invitation/). Some sort
of interaction that gives the user a clue as to what will happen when they
take action, thereby hopefully encouraging them to take some action.
~stephanie
On Thu, Apr 28, 2011 at 12:31 PM, Patti Shank, PhD, CPT <
[log in to unmask]> wrote:
> Actually, marketing (and other fields, such as mine) specifically aim to
> get
> people to perceive and attend to certain things in order to influence them
> so this isn't too far-fetched. Support for these approaches comes from
> perception, attention, and memory research.
>
> A few of the mass market books related to this topic:
>
> Influencer: The Power to Change Anything (2008), Kerry Patterson, Joseph
> Grenny, David Maxfield, and Al Switzler, McGraw-Hill.
> Influence: Science and Practice (2009), Robert B. Cialdini, Pearson
> Education, Inc.
> Made to Stick: Why Some Ideas Survive and Others Die (2007), Chip Health
> and
> Dan Heath, Random House.
> Yes!: 50 Scientifically Proven Ways to Be Persuasive (2008), Noah J.
> Goldstein, Steve J. Martin, and Robert
> B. Cialdini, Free Press.
> Scientists Identify Neural Circuitry of First Impressions
> http://www.sciencedaily.com/releases/2009/03/090308142247.htm
> Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and
> School (2009), Joseph Medina, Pear Press.
> Neuro Web Design: What Makes Them Click (2009), Susan M. Weinschenk, New
> Riders.
> Writing for Emotional Impact: Advanced Dramatic Techniques to Attract,
> Engage, and Fascinate the Reader from Beginning to End (2005), Karl
> Iglesias, WingSpan Press.
>
> Patti
>
> Patti Shank, PhD, CPT
> www.learningpeaks.com
>
> Twitter: pattishank
>
> My books on Amazon: http://amzn.to/fcgx3C
>
> -----Original Message-----
>
> On Thu, Apr 28, 2011 at 11:05 AM, Dave Broschinsky
> <[log in to unmask]>wrote:
>
> > As I have been hitting the job interview circuit, I have noticed that
> > more and more I am being asked questions about how to entice the user
> > to do something or perform an action. My typical answer is that you
> > can't force them to do anything, and that many of the things you might
> > consider have been sullied by web advertisers and actually can lead to
> banner blindness.
> > I keep thinking, listen there is no silver bullet, give the user a
> > good reason to do something and they will find a way to do it.
> >
> > My question is: Have I missed something? is there a magic bullet that
> > screams "Drink Me!" to Alice?
> >
> > thank you for any thoughts on the matter.
> >
> > daveb
> >
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