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Sender: "Team Ada: Ada Advocacy Issues (83 & 95)" <[log in to unmask]>
X-To: Doug Smith <[log in to unmask]>
Date: Wed, 16 Dec 1998 12:52:29 -0500
Reply-To: Jeff Burns <[log in to unmask]>
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From: Jeff Burns <[log in to unmask]>
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Hi Doug,

> . . . a recent article about successful major promotions made a
>deal of sense. Make a new market from contradictions: A
>sports car; A conservative-liberal (i.e. moderate) politician . . .

Several years ago Saturday Night Live did a great phony ad that
satirized this concept, it was something like:


The new dessert topping that's also a floor cleaner!

"Tastes GREAT . . . and just look at that shine!"


Seriously though, I still think there must be some intrinsic value in
Ada's record with safety critical applications that can be applied to
more mainstream and seemingly contradictory use.  And I think safety
critical will be a very hot issue when real Y2K problems start
popping, so Ada could be well-positioned.  [I may be kicking a dead
horse here though, based on other perspectives.]

Incidentally, a Business Week article last week said the tab for Y2K
is now projected to go over $1 Trillion and pointed out that perhaps
40% of the cost will be in the years following because of all the NEW
problems being introduced by Y2K solutions.  More opportunity for Ada.

Jeff Burns, Director of Marketing
GrammaTech, Inc.
One Hopkins Place
Ithaca, NY 14850
ph: 607-273-7340
fax: 607-273-8752
e-mail: [log in to unmask]
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