>However I also realize that implementation language
>choice really has only a moderate impact on the "bottom line"
Besides any direct impact, there is the indicator effect.
200 years ago knowing Latin was a job qualification - not
because business was conducted in Latin, but because it was an
indicator of a certain level of education. Knowledge of Ada is
(should be?) suggestive of a higher software engineering
sophistication than, say, knowledge of Basic or C.