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Subject:
From:
Jerry van Dijk <[log in to unmask]>
Reply To:
Jerry van Dijk <[log in to unmask]>
Date:
Fri, 17 Apr 1998 23:11:53 +0200
Content-Type:
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> [log in to unmask] wrote:
>
> > For targeting the programmer, I've liked the PowerAda posters but I'd go
> > one step farther.
> > Split page ad -
> > Left half - Dilbert type at desk, mounds of overflowing printouts, late at
> > night, pencil in mouth, worried look.
> > Right half - any of the current PowerAda poster pics, guy having fun (ohhh
> > and don't forget our female counterparts)

> BTW, I've always liked the marketing appeal of the
> name "PowerAda".  I'll let you guess why.

I guess that I am not the only one who remembers the same adds from
Borland in the mid 80's.

Anyone remembering the specific product ? :-(

Jerry.

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