The ARA is formulating a set of Ada tag lines:
When blah blah blah...
Choose Ada:
The Most Trusted Name in Software(tm).
My favorite is:
When your software has to fly...
Choose Ada:
The Most Trusted Name in Software(tm).
Another is:
When there is no room for error...
Choose Ada:
The Most Trusted Name in Software(tm).
Or:
When reality is more important than hype...
Choose Ada:
The Most Trusted Name in Software(tm).
Or:
When lives are on the line... (with a picture of a Space walk
Choose Ada: and astronaut on umbilical)
The Most Trusted Name in Software(tm).
I realize it is a bit long for a button.
Perhaps just the "Choose Ada: The Most Trusted Name in Software(tm)"
would be enough.
-Tuck